It’s a big spending day in the social enterprise world. Following the news that Microsoft officially nabbed Yammer, Salesforce.com went a bit smaller and acquired group communications solutions provider Thinkfuse. The Seattle-based startup offers a platform that serves as a communications hub for team leaders, project managers and executives. Some of the services include automatically-generated project reminders, progress reports, and visibility into updates from teams across the company. Thinkfuse touts that many of these tasks can be completed with its resources in 30 seconds or less.|
Thinkfuse’s 5-person strong executive and engineering team confirmed the news on the company’s official blog on Monday afternoon, explaining that the merger will “advance our mission to promote open communication and transparency in the workplace.” The executives also added a brief warning and set of instructions about backing up any data currently stored on Thinkfuse’s platform — suggesting that the startup’s technology will be absorbed into Salesforce and integrated elsewhere rather than serving as a standalone product. Thinkfuse will cease its operation and service effective July 25, 2012. After that, all customer data will be deleted. Financial terms of the deal have not been disclosed. Earlier this month, Salesforce padded its enterprise software portfolio with the acquisition of Buddy Media, which specializes in social media branding and campaigns on sites including Facebook and Twitter.
Expected to close by Halloween, Saleforce has agreed to pay $467 million in cash, $184 million in stock, and an additional $38 million in invested Salesforce options and restricted stock. Related: Microsoft acquires Yammer as social enterprise war escalates Citrix work/life survey pinpoints top workplace annoyances HotelTonight begins international expansion starting in U.K. IBM wants to speed up access to big data on mobile devices Enterprise 2.0 Boston: Social collaboration and innovation.
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