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Requesting a PR Audit from Vantage Public Relations does not merely grant you access to a brief summary of your organisation's current PR position and the services that we can provide accordingly. In addition to your company being comprehensively reviewed with regard to its present media coverage, we will also assess your competitors' positions and recommend a suitable overarching PR strategy for reaching your desired audiences - all for free, and with no obligation to proceed with the relationship. However, it is our development of a PR action plan - also provided as part of our PR audit - that often proves especially instructive for our new and prospective B2B clients. It is this plan that gives the client organisation an improved appreciation of the right media to target, as well as the most suitable types of story to run. Then, there is the prospect of the development of a social media plan to harmonise with the client organisation's wider PR activity. There are certainly many a means by which PR and social media may be made to work together, as we are well-placed to advise on here at Vantage PR, as a provider of services relating to both traditional offline and newer digital, or online media. We can tap into the already-existing online resources that your organisation may not be making the most of, including making social media central to your B2B PR campaign. However, the creation of genuinely impactful social media PR also depends on understanding the very different, much more interactive and very much two-way nature of social media, as compared to more familiar and formal media channels. The best social media PR does not simply involve endless and - in some cases - irrelevant or counter-effective tweets and comments by the wrong company staff, but instead embraces the full range of social media functionality to make online PR work for you. Your own next social media PR campaign may entail press releases that you encourage journalists to share via the most suitable social media platforms, or social campaigns based on customer case studies. Still other B2B clients of ours may use social media to seek real-time expert opinions, or encourage their executives to be active publishers on LinkedIn, building stakeholder trust in the process. By asking for a PR audit to be performed by our skilled, knowledgeable and experienced consultants here at Vantage PR, your organisation can take the vital first step to making social media a key plank of its broader public relations activities, in turn making them truly fit for the 21st century.
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