Using branded pens to promote your company's products and services has been a time-honored practice among marketers who are looking for a cheaper but effective way to reach out to potential customers and their target clientele. It's easy to see why using this approach is favored: manufacturing the pens do not cost much, they can be customized and packaged in different ways to suit different needs, occasions, and recipients, and it's fairly easy to distribute them. |
In short, branded pens provide maximum name and brand exposure without having to spend too much money.
But it's not just enough to simply slap on your company logo on regular ballpens. There are many ways you can use this approach to your advantage in order to get the results you want. Consider some of these ideas.
- Tailor your design specifically for the pen. You want your company name and logo to be clearly visible, to facilitate and promote name recall. You want to have as much information as possible so customers can quickly contact your company. But you also have to consider the design. Branded pens work best when the design is simple, uncluttered, but easy enough to spot and remember.
- Consider having different designs and models made depending on the clientele. These pens can be easily handed out to anyone attending your company's functions and events. But to VIPs and high-ranking officials, you would want to present a pen that's a little more classy and formal. For these individuals, make sure you have a tasteful assortment of pens ready, and have them wrapped in a box for added presentation value.
- Have a wide array of options available. If the pens all look the same, chances are people would not want to take them. But giving them the option to choose a color or design will increase the chances of people taking a free pen for themselves and maybe even getting extra ones to give away. Remember that your goal here is to get your company name as exposed as possible so that potential clients can easily remember what products and services you offer.
Branded pens offer flexibility in terms of impact and production costs. Creating these pens don't take much time, money, and effort, and it's also easy to hand them out. As promotional gifts, they are a good gesture of goodwill for your company, and it will have the potential to earn your business long-term partners and clients in the future.
Charles works for Supreme Pens. They offer business owners the chance to market their business, through a range of merchandise including branded pens.
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