Think the tried-and-tested method of giving away promotional products is dead? Think again. While many companies have resorted to online marketing, nothing can still thoroughly substitute for the personal effect that promotional products can do to attract potential new clients and inspire brand loyalty in customers. |
Why do promotional items still work? People like free things, and they'll gladly accept any promotional products being handed out at trade shows, product launches, and company events. If you give a gift to a high-ranking official, chances are you'll be rewarded with a potential new customer who values your business and can even encourage others to do the same.
There are many promotional items you can give away, but one of the most common and most popular products are cheap pens. They come in a variety of styles and designs, are easily customizable, and are relatively inexpensive to produce.
Consider the many styles you can choose from: If you're a company that prides itself on promoting the environment, go green with eco-friendly wooden pens. If you're targeting VIPs, nothing says classy with a fountain pen. You can have cheap pens engraved with the name of the recipient, especially if you're wrapping them up in a tastefully designed box and given away as a personal gift. Metal pens and plastic pens come in a wide range of colors and designs, which you can hand out at different company events and functions.
Your choice depends on your budget and the person you're giving the pens to. For high-ranking officials, you can even give away a complete stationery set all cheap with your company name and logo. For everyday events, you can mass produce cheaper, budget pens. There are many manufacturing companies who offer designs and engraving all for a minimal fee.
What impact can you expect from the use of cheap pens to promote your business? You can definitely expect to generate goodwill – everyone likes a free gift, and your company will definitely be on top of mind whenever a potential client needs your services. You can also expect increased brand exposure, because cheap pens can get passed around from person to person, increasing name recall, and reaching those who would need your company's services most.
A good public relations strategy, brand awareness and visibility, and instilling brand loyalty: that's what these pens can do for your business. It's a simple gesture, but it can mean a lot for your company in the long run.
Charles works for Supreme Pens. They offer business owners the chance to market their business, through a range of merchandise including cheap pens.
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