What's one object that you would most likely find in a lady's handbag or inside men's pockets? Even in this digital age, people still have not totally eliminated the usefulness and the need for the good old pen and paper. You never know when something needs to be jotted down, or when you need to quickly write a note. Even if smartphones are coming up with more and more note-taking apps, people still find pens and writing materials useful and relevant. |
That's why when it comes to freebies, no one would pass up on getting a free pen. It's useful to have around, just in case – to place on the table in your office, or to keep beside the notepad on top of the table in your living room. You can even lend it to a friend and pass it on. In short, it gets a lot of exposure, and gets handed around to different people, in different places, possibly even different time zones.
A smart-thinking marketer recognizes the potential of these pens to be an effective tool for promoting your products or services. How? By manufacturing and distributing printed pens with your company name and logo. It's easy enough to create – having it manufactured by bulk is relatively cheap, and you can even customize it depending on your budget. You can choose to create cheap but functional ones for handing out at functions and events, or go big with a more high-end model to be given out to VIPs. It's your call.
What's important is that your brand name and logo is clearly visible. That's how you maximize the potential draw of printed pens. It's easy enough to manufacture, and even easier to distribute. Think about the thousands of people you are reaching every day thanks to the printed pens. Every person you hand it to will now know about your company; every time someone glimpses the pens on someone else's office table, you're reaching someone new. The exponential factor promises maximum exposure.
As a marketer, you're targeting name recall and brand familiarity. Nothing could be easier than having the company name and logo clearly visible on something that's kept visible at all times, such as printed pens. Someone who would need your services might chance upon the pen and suddenly see that you're the company fit to do the job. Your company would come to mind easily, and you could draw upon the thousands of referrals – and potential clients – just by having your company name visible.
It may be an old-school method, but it's a time-honored strategy that marketers still use, simply because it works wonders even with just minimal effort.
Charles works for Supreme Pens. They offer business owners the chance to market their business, through a range of merchandise including cheap pens.
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