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Certain entrenched positions have typically prevailed about the respective strengths and weaknesses of 'traditional' print newspapers and magazines and 'new' digital or online media. Among those who favour the former, it is often held that online media has little hope of matching the inherent trustworthiness and reputability of the better-established print media. However, for the most enthusiastic proponents of online media, it is the older of the two that is the inferior, lacking its digital counterpart's reach and having simply become irrelevant with time. None of these stances are entirely true. Indeed, any sound public relations agency today will be skilled in combining the best elements of both online and offline media in communicating the most relevant messages as part of the most impactful all-round campaign. Vantage Public Relations certainly understands the power that online and print media can have when applied in ways that make the most of their strengths, as our clients also soon understand after requesting our free PR Audit. This no obligation service will consider your organisation's publicity needs from top to bottom, beginning with a review of its current position, and ending with the development of an informed and comprehensive PR action plan. Such an action plan will carefully consider both offline print and online digital elements. On the more traditional side, for instance, we are able to communicate to the media regular newsworthy information about your company and help to earn you prime space in the most relevant and important publications. We have a strong track record of targeting such media, making the most of our longstanding connections with the trade, consumer, regional and national press. However, beyond newspapers and magazines, our capable professionals are also well-practiced at tapping into the most lucrative online resources. We can spread the positive word about your firm across the parts of the web of the greatest strategic importance to you, through the intelligent use of SEO, link building, social media, email marketing and e-newsletters. Moreover, when you give Vantage PR the go-ahead to conduct its extensive PR audit, we will find the most astute ways to combine the online and offline aspects of your publicity campaign, with a focus on achieving a consistent message and tone. A social media plan can be developed to harmonise with the rest of your PR activity, for example, and we can link your print PR with your company website to drive online traffic and improve SEO. A decision doesn't need to be made as to the balance of online and offline media for your next PR campaign, when you enlist the services of Vantage PR via our free PR audit.
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