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You may have noticed the term EcoBoost at your local Ford dealer lately. What is this word, and why do you keep seeing it on all your favorite Ford models? An EcoBoost engine combines increased performance with environmental responsibility. These engines first entered the market in 2009 offering the power and torque of a larger engine while reducing greenhouse emissions by 15% and achieving 20% fuel efficiency, comparatively. How Does EcoBoost Technology Work? EcoBoost refers to a family of turbocharged, direct-injection petrol engines: - Turbocharged: A turbocharged engine is given more air than normal automobile engines. - Direct-Injection: Direct-injection strips down the fuel injection process by eliminating an unnecessary step (intake tract), making for a less complicated fuel injection process that is greater in fuel efficiency. What this all means is that the company can produce vehicles that meet the congressional standards for fuel efficiency, but also feel powerful to the driver behind the wheel. What Has Lead to the Huge Success of these New Engines? Truthfully, and unsurprisingly, it is Ford's marketing. Many other car companies offer similar technology, but by coining the term, "EcoBoost," Ford has managed to brand its engines more successfully. These engines were initially in automobiles that were perceived to be more environmentally friendly, like the Taurus and the Flex. Now they are offered in almost every single model sold at your local Ford dealer (not including the hybrid C-Max, E-Series vans, and the SuperDuty pickup trucks). Another reason is the EcoBoost performance. It seems that EcoBoost engines are superior to other company's attempts at similar technologies. The power and torque of EcoBoost engines are on par with other, more powerful engines. The performance of EcoBoost vehicles has received high praise. It seems like the applications are ever growing; EcoBoost engines are now being used in some of Ford's most classic sports cars, such as the Raptor and the GT. Is It a Fad? This technology has been around for over five years, and the reviews are overwhelmingly positive. Your Ford dealer is almost exclusively selling vehicles with EcoBoost engines, and other companies are scrambling to improve their performance-boosted, environmentally friendly automobiles. It is likely that better technology will eventually enter the market, but for now, EcoBoost adds a great amount of value to your vehicle while doing its part to cause less harm to the environment. In our tech-savvy society, this technology may be a fad, but that does not mean it is unreliable. When considering a Ford dealer, Romulus, MI residents visit Atchinson Ford. Learn more about them at http://atchinson.net/.
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