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Different Ways in Which You Can Make Your EPK Wall Exciting Why are some artists’ Facebook pages more popular than the rest? It’s partly because they already have a massive fan following, but mostly because they keep it fresh and updated. There’s always something new for fans to come to and follow what’s happening straight from the proverbial horse’s mouth. Your EPK wall is an opportunity to interact and connect with fans while letting agents and industry professionals in on the latest news and developments in your career. It is also a chance to get a little intimate by sharing tidbits from your personal life. But the major focus, should of course, be on your craft. Consider DEMO 2.0’s wall for members. It is one among the many prominent features on your profile page, which includes videos, blog posts, events and photos. Of all these features, your wall has the scope to be the most dynamic. Here are some ideas on making your EPK wall exciting and engaging. 1. Your upcoming project/workshop/album: Get fans excited and keep agents informed about a project that you’ll soon start. The intention is to build curiosity and encourage them to return to your profile page. 2. Your perspectives and thoughts on your craft: Communicate your passion for your craft by talking about what your art/music/work does for you as opposed to what it's supposed to do for the audience. 3. The inspiration behind your lyrics: If you’re a lyrical musician, one of your wall posts can be your own lyrics, followed by the inspiration behind it. Being emotionally connected to the lyrics in your song can add gravitas to your artist persona and bring you closer to your fans, especially those who have experienced the same emotions/incident as you in their lives. 4. Milestone posts for important moments from your life: Did your album achieve a key milestone? Did your EPK account hit the targeted magic number of friends? Record milestones to show everyone how far you’ve come. 5. Awards, accolades and recognition: Make sure you keep everyone informed about your achievements. This can especially enhance your professional status before agents, event planners and recording companies. 6. Thank fans: If you’ve achieved a milestone or won an award owing to your fans’ love or votes, give them due credit with a heartfelt shout-out. 7. A shout-out to another artist: Show you appreciation for a fellow artist you admire. It will reflect positively on your personality and indicate that you’re in touch with the work of your peers. 8. Appeal for charitable contributions/marathons: Bring attention to a fundraising event or a social cause close to your heart. 9. Trending topics: One of the easiest ways to get noticed and start a conversation is to talk about a trending topic. Use Google Alerts or Twitter Trends to find the most popular topics in your niche. 10. Motivational quotes: On those days when you have no news to share or the time to check out trending topics, share a motivational quote. Motivational quotes offer a good break from other types of posts (as listed from #1 to #9 above), and will almost always be read. Ideally, you must post everyday on your EPK wall. You can post twice or thrice a day as well. Creating a weekly schedule around posting can help you streamline your social media activities better. And remember, your EPK wall should be the first source for information and communication with your fans. The EPK is an invention of Andre Gray, a noted inventor who also invented ringtones, eTicket and Microgrooves-E among many other inventions.
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