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Amazon is primarily an eCommerce company established in 1994 by Jeff Bezos in Seattle, Washington. Started with its book division and then extended its business into CD, DVD, MP3, Software, apparels, electronics, furniture, food, toys and jewelry. Now experimenting into grocery business in India. Besides, it has a Cloud Computing company named as Amazon Web Services (AWS) which is primarily into providing Infrastructure as a Service (IaaS). AWS is a market leader in this nascent market with approximately 30% market share. AWS established in 2006 got the first mover advantage in the Cloud Computing industry. Amazon as a group have an approximate revenue of $ 89 billion. AWS has an approximate revenue of around $ 5 billion. AWS is more profitable than Amazon's ecommerce business. AWS business is completely in contrast with Amazon's Electronic commerce business. The former caters to the B2B segment and the later caters to the B2C segment. The profit margin for AWS is considered to be the highest than Amazon's ecommerce business. AWS has a farm of servers located across different 11 geographical regions. Servers are based out in US East (Northern Virginia), where the majority of AWS servers are based,[3] US West (northern California), US West (Oregon), Brazil (São Paulo), Europe (Ireland and Germany), Southeast Asia (Singapore), East Asia (Tokyo and Beijing) and Australia (Sydney). Another Cloud servers for US Government agencies "GovCloud", based in the Northwestern United States. AWS provided its Cloud Infrastructure and computing features to most of the fortune 500 companies through different technology partners and consulting partners. Many freelance AWS Consultant having expertise on Amazon's Cloud computing do recommend their clients and partners for migrating to amazon cloud services . Amazon Web Services also approach directly to enterprises for adopting Cloud. AWS has more than 50 product features and are getting updated everytime. Its product features are categorized under computing capacity, networking, content delivery, storage, database, deployment, management, application services, analytics. AWS is continuously researching and innovating to facilitate the business online and make it more mobile. AWS has introduced many features to facilitate next trend technologies like Big Data Analytics, Internet Of Things, Desktop as a Service, gamification, etc. For example, AWS introduced G series servers for computing high level unstructured data known as Big Data Analytics. Similarly, introduced SSD (Solid State Drives) which is 4 times the computing speed and 2 times the storage capacity as compared to ordinary servers. AWS managed Services is the service offerings made by many consulting and technology partners to Amazon. The whole industry is supported by these partner networks who has the trust of their clients in deploying and managing many other software deliverables like ERP, BI, customized software development, support services, etc. AWS partner has a clear cut understanding on client's ecosystem, AWS Cloud architecture, functionality of AWS features, pricing structure and the system to use the feature at particular position to enhance performance and reduce cost. Cloud computing is an emerging business and is at the nascent stage of its growth lifecycle. Amazon will definitely be able to take advantage of the first mover advantage over its competition. AWS has to continuously evolve with the rise in demand and the maturity of the market. Michel Jacob is the author of this article on aws managed services. Find more information, about amazon cloud services here
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