A successful business does not just happen. You have to take care of some essential things to make success more likely. What are some of the important things you should pay attention to in putting up your coffee business? |
Hire good staff. Get a good accountant to handle your books. Hire service staff who love people and enjoy providing good and cheerful service. Get a bartender who takes pride in serving really good brew. Make sure that all your people get good training.
Market your business before you open your coffee shop. Some people think that marketing starts when the coffee business starts. They cannot be more wrong. Before you even open, you should have people already excited over your shop and what you can offer. This is the only way to make sure that you will have a lot of customers by the time you open your doors to the public.
What are some of the things you can do to cultivate this excitement – things that are not too expensive for a start-up business?
Distribute fliers promoting your opening day. You can give free coffee to businesses near your shop whose employees present clear potential as prospective customers. Before your opening day, attend some of the local events with your fliers and your coffee samples.
Use social media. It is easy to set up and use these channels to advertise your coffee business without having to pay a dime. You can also put up a manageable direct-mail campaign to send coupons to the local residents. Make phone calls. Inform the local media about your new coffee shop.
Most business people tend to focus on their shop’s interiors – the paintings on the walls, the flowers on the vases, the colors of the walls, the accessories, and other similar details. While this is good, do not underestimate the advantages that the exteriors can give you. Be attentive to your signage, your landscape, the front of your store – all these are among the very first things that will catch people’s attention and induce them to come into your shop. Give them the attention they deserve.
Cultivate a positive attitude. Setting up a coffee business can be pretty stressful. Do not balk in the face of challenges. Try to stay upbeat and optimistic. This attitude will rub off on the other people who are working with you; it is a beacon to good business.
Charles works at Cafe2u, a company which provides franchise opportunities for anyone looking to start up their own mobile coffee shop. He enjoys writing blog posts giving tips and advice on how to go about starting your coffee business.
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