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At the outset, a coffee cart business seems like a simple undertaking. Coffee is not very expensive. The requirements seem basic. You need a small space. You need a few essential equipment and accessories. The ingredients are easy to purchase. You need only a small number of people to help you; you can even ask a few close friends to stand in for employees if you are not ready to hire yet. However, competition is keen in the coffee cart business. There are many coffee shops around -- some with well-established names, others just start-ups, that you have to face up to. It may take some time to make some progress in developing a strong client base and reach success. One essential thing you have to remember is that if you want to become and remain successful in this business, you have to put your customer first. You have to keep on looking for ways to satisfy them, to make them happier with you, to remain loyal to you. How do you get a foothold in such a competitive industry as the coffee cart business? You have to plan how you can get individuals to try you out and then seek to have them not only to return to your shop, but to refer you to other people, as well. There is no stronger advertisement than word-of-mouth. What are some of the things you should plan for along these lines? Make sure that you consistently serve the finest coffee. Quality is important. Get a good espresso coffee machine, have it installed with a water de-mineralizer and purifier, use a good grinder, get high quality coffee beans, and hire a trained barista who has a passion for making the best coffee. Offer quick and efficient service by employing counter service to your customers. Counter service has not only become acceptable; it is now considered a cheap, useful, and efficient service system for many food businesses, including coffee shops. It is light on your pocket as a businessman because it does away with a lot of waiters. It is also hassle-free, particularly if it is efficiently planned and conducted. It also allows you to handle many customers, especially during peak times. Do not allow your shop to become an efficient machine, briskly churning out coffee in an impersonal and indifferent manner. Make sure that you cultivate warm surroundings and easy familiarity between staff and customers. Your coffee shop should be “home” to your customers. Charles works at Cafe2U, a company which provides franchise opportunities for anyone looking to start up their own mobile coffee cart business.
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