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Whether you call it overstock, wholesale, closeouts or buying in bulk, the old adage is true — the more you buy, the more you save. Just how much can you save? Up to 99 percent in some cases, depending on the quantity. It’s still about supply and demand, but with wholesale, it works in your favor every time. Wholesale suppliers have relationships with other companies that are clearing out items and need space for new merchandise much more than they need last season’s items that didn’t sell. However, just because these products didn’t sell for one particular company doesn’t mean they’re not high quality and in demand in the right market. One man’s (company’s) loss can be your gain. Wholesale companies do all the negotiating with other companies, clear out items, package them and offer them to retail customers for much lower prices than customers could secure on their own. However, it’s not going to be profitable for a wholesale company to sell one T-shirt, mug or cap at a time. That’s a lot of time, work and storage space. Instead, they encourage customers to buy in bulk so that everyone wins. The more items you buy, the lower the price for each one, and the wholesale supplier can keep merchandise moving to make space for more. What if I Don’t Need 20 Lip Balms? The caveat of wholesale suppliers is that you have to need and want items in bulk. This makes wholesale a great option for a number of customers, such as corporations looking for giveaway swag, colleges and universities, your great aunt in charge of that big family reunion, organizations, clubs and sports teams. A lot of customers need items in bulk, and they’re in a great position to save big. However, the customer who just wants to customize a single hoodie will be paying a higher price for that limited quantity. Not all wholesale suppliers offer customization — which can mean a lot more work for the customer. There’s a good chance that if you’re buying 50 tank tops, you probably want them customized with a logo, motto or other detail. It’s paramount to find a wholesale supplier that not only offers a vast inventory and rock-bottom prices, but also high-quality customization. Otherwise, clients need to work with both a wholesaler and a customization company, which usually leads to more time and money. Spending to Save In many cases, multi-tasking can lead to poor results, but that’s not the case when wholesale suppliers are also your go-to customization company. The right team of experts not only knows flawless strategies for applying personalization to products, but also their inventory. They know which colors pop with which hats, and exactly where to place logos and lettering to make it stand out on certain products. Buying wholesale or closeout is a great way to save big on merchandise that showcases your values. From promotional items to keepsakes from that epic summer camp, a reputable wholesaler will work with you to select and design the perfect personalized items.
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