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In a world where almost everyone is social- media savvy, it would only be fitting for businesses to penetrate this kind of medium because of the social media traffic it creates. Through the social media platforms, more and more businesses create marketing tools that will help their companies get the recognition they want aside from the traditional forms of media such as in print and television. Social media is important because it does not have target market; almost any age from toddlers to even senior citizens use it regardless of their respective function because it gives information and entertainment to all walks of life. Getting into social media will be an advantage for you because you will be updated with the trends that people are into nowadays, and also, you can promote and advertise your products without having to cost a lot than when you do when you try to advertise in newspapers and in broadcast. Through promoting and advertising your products in the biggest platforms such as Facebook and Twitter, you can gain brand recall which will be helpful to boost your popularity in the market regardless of what market you want to target because almost everyone can see it in the feed. Another advantage why social media should be used by businesses is in the form of twitter sentiment analysis. Through this, you can gauge what people in the social media world think about your product. This technology is used to know what people feel about a certain product. Through extracting the exact words, you can know how people think about a product. Twitter sentiment analysis is used primarily for market research. By using this kind of technology, you can track whether someone feels good or bad about your product and will score it depending on the individual words or phrases used in the tweet. Social media analysis is a powerful tool in your marketing sector because it determines how people feel about your product with the way they formulate their opinions over the internet. With analyzing the data, businesses which use this kind of technology will be able to determine how their products are doing based on people’s tweets or blog posts and because of this, it will make businesses decide on what proper action they should do to further improve their product marketing tools, or to disprove if in case there are negative reactions about it on the social media. There are many kinds of social media analysis that have emerged throughout the years since this technology started. Some of these include twitter follower analysis, Facebook fan page analysis, Instagram user analysis, and a lot more. By getting this kind of technology, your businesses will be able to track how your products or services are seen as based on people’s opinion about it. This kind of technology is especially important because one tweet or post can influence a lot of people, thus it determines how your businesses will be affected in a good or bad way. Through such types of social media analysis , it will be helpful for business owners and their marketing team to know what they should do to be able to maintain their products and services as better as possible. This technology can help them see what their reputation is based on the people in social media as well. twitter sentiment analysis is used primarily for market research.
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