There are several aspects related to acquisitions, internal development and external marketing which is successfully put together in the making of a prosperous law firm. Now the question remains as to how to effectively grow your firm in a successful manner and earn recognition.|
Most of the law firms that have grown through achievements have at some point of time stumbled on issues related to cultural amalgamation, shifting loyalties and Lawyer and client conflicts. Moreover, firms that have focused purely on internal, organic development have often lost the clients and chief partners to bigger competitors who are claiming more market share.
It is a big question among many new and existing law firms as in how to grow the marketing platform while increasing the efficiency and revenue generating capability of your existing base. You would surely want to follow all the ways and methods that has been practiced by the successful firms in the new legal world.
There are many habits of success that the leading-edge firms have taken to enhance their performance. Herein below are some of these habits that you may follow to make your firm stand out and generate more revenue.
Select an appropriate managing partner:
The most common problem seen in the legal world is that firm managers who actually focuses on growing and managing their firms have little time for their own clients and tend to lose their own practices entirely. This makes them lose the faith and respect of many clients and partners who believe that the person in charge needs to maintain a substantial practice to be credible as a manager.
So all the reputed firms who are the best business developers seeks professional management which is taken care of by the managing partners and executive teams. These people dedicate the majority of their time to management and allows the lawyers to practice cases with peace.
Make sure that the clients belong to the firm and not the lawyer:
Most of the leading law firms are emphasizing on different factors like client satisfaction, quality work production and looking after the needs for their team. All these reputable firms that have launched service team initiatives in order to better serve specific clients with dedicated teams of professionals, also understands the importance of seeing clients as valued assets of the firm and strives to maintain and protect them.
Systematize the client service in the best possible way:
Another important aspect that the most successful law firm consider is adopting a variety of programs to ensure that their clients get the most reliable and possibly the best service experience. Some other aspects include specific mission and values statements that keep employees focused on the institutional values associated with service to clients. Sometimes the firms also hire independent third-party professionals to conduct client satisfaction surveys.
Leon Grant has performed a series of interview with many lawyers and legal consultants. According to him, successful law firm in Sudan follows certain good habits and methods that leads them to generate more and more revenue and be popular at the same time.
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