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If you go about asking a simple question ‘is SEO dead’? Though the reply may not be in the affirmative many of the SEO techniques that were used in the past such as link building and directory submission are almost dead and gone. Traditionally SEO companies would only talk about higher rankings on the website and businesses would always buy that argument. But that’s almost a passé as Search Engine Optimization has gone beyond the mere talk of ‘rankings’. A professional agency offering SEO services in New York offers you a lot more. Here we shall take a look at the same benefits that SEO service providers have always highlighted but from a different perspective. Increased Visibility You would say that this was always said by the service provider so let’s make it clear at the outset here we aren’t talking about visibility in terms of your presence on the search engine. As a business you need to constantly market your products and services to the customers and make them aware of all the developments. So merely ranking on the search engines writing blogs and press releases won’t do this for you. Customers need to know about the UPS of your products and services; they need to see an incentive in choosing you over your competitors. Experienced marketers always focus on this subject as they help you engage with your customers actively and spread your message. Brand Awareness Brand awareness is often considered more important that search engine rankings. For instance if you sell speakers or headphones and rank above Bose Corporations, will you attract more customers? The reason we are saying this is because customers always tend to identify quality with a brand name. Thus SEO companies are focusing on brand building as a part of the optimization campaign. They are increasingly harnessing the powers of the Social Media to spread awareness about brands and increase their engagement with the existing and potential customers. This creates a healthy environment for the businesses to grow and increase their profitability. Return on Investment What would you do with mere rankings if there was no monetary incentives attached to it? So the focus is not on merely ranking for a few keywords. What matters to you is how you generate qualified leads to your site and how these are converted into sales. This is where you need to actively engage with a firm that offers PPC services in New York. Pay per Click strategy has worked for small and large businesses alike. It allows you to exercise complete control over your spending and earn fruitful results for your business. There are a few SEO service providers in New York who look at your Search Engine Optimization campaign beyond the prism of rankings. GoDesigny (www.godesigny) is surely one such agency that comes to our mind immediately. As a team of experienced professional they are well versed in the latest search engine algorithm and keep track of the latest developments in the industry that reflects in the manner in which they execute the marketing campaigns. About Author: Jake Rudolf has more than a decade of experience in SEO Services in New York. He leads a team that offers PPC service in New York and has been behind many successful marketing campaigns.
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