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6 Mistakes Businesses Make for Video Event Production by Cleo Gib

6 Mistakes Businesses Make for Video Event Production by
Article Posted: 10/20/2015
Article Views: 124
Articles Written: 12921
Word Count: 650
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6 Mistakes Businesses Make for Video Event Production

Video is a great addition to any company to help expand their audience and reach more viewers. Before you start planning your video event production in Houston, you should be aware of the most common mistakes that businesses make so you can refrain from making them with your videos.

1. Failing to Interview Companies

You don't have the equipment that you need in-house, so you make the decision to hire another company to come in and help you. This is a great way to ensure that you get a high-quality final product with all the bells and whistles that you want. But you can't just hire the first company that responds to you. It's important to take the time to sit down and interview each company. Ask them about their style and approach to making your video. Look at samples from previous clients. Find out about the final format of the video and what you can expect to do with it. Make sure that you get the answers that you need to feel confident in their abilities to help you with your vision.

2. Lack of Planning

It's easy to say that you want to shoot a video, but you can't just show up with a camera and expect everything to be good to go. It takes some planning to think about what you need for the event. First, discuss the following questions:

• Who is your intended audience? • What message are you trying to convey? • What is your purpose for making the video? • When and where will you be filming the video? • What problems might arise on the day of filming?

Thinking about these questions will help you make a plan and prepare for the day of shooting.

3. Copying Other Videos

You may see a lot of great videos made by other companies that you can use for inspiration, but you shouldn't copy them for your video. Try to bring your own creativity and unique way of talking about your company. You want to stand out and show that you have something worth saying. Find a way to make your video dynamic to attract new customers. Make it something that you can refer to again and again.

4. Waiting Until You're "Ready"

With all the planning and preparations that are necessary, you may feel overwhelmed. Perhaps you should wait until next year so you can have enough time to plan, right? Wrong. Video has become vital for businesses. You don't want to fall behind by failing to keep up with social media and mobile development. Hire a company to help you, so you can start reaping the benefits of video now. 5. Under Using Video

There are lots of types of videos that you can use to boost your website, YouTube channel, social media sites, and personal usage. If you haven't taken advantage of these forms, it might be helpful to discuss these options when you hire a production company to help you.

6. Losing Your Identity

When you make a video, it's important that you focus on your company. Don't forget about who you are as a company and how you want to be represented. You've taken the time to build your brand; don't throw it to the wind when you create your videos. Make sure that your videos appropriately reflect your company.

When you make a plan and focus on the purpose of your video event production in Houston, you can be assured that the final product will better meet the needs of your company. Sit down with the company that you hire to discuss what can be done to make sure that your video will be something that will help you reach your goals.

The staff at AV2Go has an average of 15 years of experience in the AV industry! Video event production Houston! Visit our page on for more info!

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