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Why Does Your Website require Social Media What do we think of when we hear the term ‘social media’? Is it simply your very own friends discussing what they had for lunch yesterday on your Facebook page, or even your teenager posting limitless pictures on Instagram? Social media sites may have been something of a novelty several years ago, but now they are an integrated part of our lives, not just for own use but for business too. Whether or not you’re a small start-up business or a large, successful business social media should be an fundamental part of your marketing strategy – and right here are just a few reasons why! Your consumers are using it If you need to engage with your customer base then social media has to be the base on which to manage it. Just On Facebook alone, there are over 1.4billion active users signing on each day, covering a wide range of demographics. Chances are that your target viewers are already using Twitter and indeed other social channels. Using social media for your business is a powerful way of getting your marketing message across to your customers and producing engagement. In the past word of mouth was a vital marketing tool for businesses – today this has been replaced by the energy of sharing on social networks. Being part of this revolution and making sure you participate with your viewers through these digital channels can really help to keep your business at the forefront. Hold a more competitve edge It’s not just your market that is using social media; your competition will be too. If you don’t include social media as part of your plan, you could risk falling behind and losing some of your prospective customers, especially if your competitors are much more visible than you are. Then again, don’t forget there may be other businesses who haven’t yet ventured into the world of social media. Take advantage of the situation and make the most of this channel and its benefits before they do. It pushes traffic to your website Everyone wants more sales and in order to get these you'll need to drive more traffic to your website to get those sales conversions. Social networks are increasingly being presented in the list of top site referrals so having a presence on as many social media channels as possible can only be an advantage to your business. Social media presence can also have an impact on your SEO rankings within Google – although it’s impossible to highlight the exact algorithms used, your social results are incorporated into the search engine results – having great, high quality material on your website, making good use of SEO key words and having popular social media accounts is regularly a recipe for success for reaching the top ranks of the search engines and driving your target audience to your website. It will increase your brand name awareness Having a website gives your business a face but having a social media profile can give it a real character. Your public profile can take on all the characteristics of your brand, but in a way that often isn’t possible with a standard website, the additional involvement that a social media profile provides can really make your brand stand out and come to life. Get more information here Kent Social Media
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