Direct mail marketing still holds strong in today’s digital age of communication. There are several companies that use direct mail in their mixed marketing strategy to achieve success. |
Direct mail can work wonders when used with other modes of marketing. It holds true even for nonprofit organizations. For example, you can send direct mail to target audience and encourage them to visit your website or attend a fundraising event. Here are some of the ways you can use direct mail for nonprofits to ensure success.
Get a Targeted Mailing List
The mailing list that your buy should match specifications of the targeted audience - age, marital status, number of children, income, professions, interest and more. The more targeted matching list is, the more successful the marketing campaign will be.
Include a Compelling Offering
Your offering should induce your target audience to act. If you are looking for sponsors, tell them what they will get in return of their generous response. Will they get premier seating or a special recognition at the event? If you are wooing them for donations, don’t forget to mention they will receive a thank you gift for their generosity.
While making an offer, don’t forget to tell the reader what you want them to do. Always mention a deadline for their response so that people who want to align themselves to the social cause can know they need to respond fast.
Have an Attractive Design
The visual element plays a key role in direct mail for nonprofits. The design should go along with the messages and highlight the message you want to put through. Ensue the reader can easily navigate through the content.
The color scheme should match well with the fonts. Use pictures intelligently as an effective picture makes faster and greater impact. If you are using envelopes, ensure they set a tone to your marketing campaign and entice the reader to open the envelope.
Use the Best Pitch
The copy should be written considering the type of audience you are targeting. The piece of the message should reflect your knowledge about the subject and also make reference to your target audience. While writing a fundraising copy, make sure your audience knows they were specially chosen. Try to create an emotional need by using intellectual words to get better response.
Direct mail plays a key role in a marketing strategy. They are cost effective and helps establish direct connection with the readers. The emotional connect is a crucial link that other modes of communication does not always guarantee.
So, have you tried using direct mail for nonprofits?If not, it’s time to start.
iti Direct Mail offers direct mail services for nonprofits ( letterprinting.net/store/pc/Non-profit-direct-mail ), real estate agents, business organizations, insurance and mortgage companies such as mail merged letters, custom postcard printing, hand addressing, newsletters, booklets and catalogs.
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