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One of the toughest parts of starting a new business is getting your name out to the public and gaining customers. Consumers tend to stick with what they know, so it can be a little tough to persuade them into using a brand-new company like yours. And of course, you probably don't have much of an advertising budget in the beginning. So what can you do to spread the word about your new business and draw new customers in when you're just getting started? This article will give you a few ideas. Attractive Storefront No matter how many times people say, "Don't judge a book by its cover," countless people continue to do so; the same is true for passing judgment on your new business. If the exterior of your business looks rundown or unprofessional, they're more likely to just walk by. But if you make the storefront attractive and enticing, you're more likely to draw in passersby. Whether you run the business out of your home or have a shop downtown, you should make efforts to improve the store's exterior. This can include getting custom vinyl in Orange County, such as patio covers, fencing, and trimming. The nice, clean look of vinyl can create an attractive and inviting exterior for anyone coming to your shop. Social Media This is a bit more of a complicated tactic, but it can pay off immensely for a new business. As any business owner should know, the modern consumer usually looks for goods and services online; a large portion of these will look for referrals on social media from their friends. This means that you need to be present and active on these platforms from day 1. Create an attractive business profile and page on platforms like Google+, Facebook, and Twitter. Stay active on these sites by posting regular updates and special promotions for your followers. When you get a customer at your store, ask them to like you, follow you, and/or leave a review of your business in exchange for a discount. The more people you have doing these sorts of things, the more exposure you'll get online and the more customers you'll pull in. The best part? The only cost of this form of advertising is the time that you put into it. Of course, this is a very simple overview of the idea of social media marketing. A lot more can go into it than that, so do your research or, if you have the funds, hire a company to handle it for you. Business Cards This may seem obvious, but it's important that you don't overlook the usefulness of business cards. Even in today's digital world, having a copy of your business's information readily available so that someone can easily put it in their wallet or purse can help you gain a new customer quickly. Create several hundred business cards, and have anyone who works at the company carry some on them; keep a stack by the register too. If you can, find locations that will allow you to put out business cards and hang a flyer to advertise your business. The proper locations for doing this will depend on who your target consumer is. For example, if you run an accounting firm that does bookkeeping for business owners, then you may want to look at supply companies and other locations where business owners frequently go. Strategically placing your cards in such places will put your name into people's minds so they think of you when they need your services. Business cards, social media, and creating an attractive storefront with custom vinyl in Orange County are all simple, cost-effective solutions to drawing in customers for your new business.
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