Wouldn't it be great to be able to raise the money you need to launch that new product or service? Imagine what you could do with your vision if you only had the capital to actually make it a reality. Thankfully, for entrepreneurs, there is a solution that has only recently come onto the scene and that is changing the face of business today. |
Crowd Funding Marketing Services is one of the most innovative and powerful tools to ever become available to small business people. It allows you to raise small or even fairly substantial sums from everyday people like you and the best part is, the Securities and Exchange Commission has given it their blessing.
What is Crowd Funding?
In brief, Crowd Funding allows entrepreneurs to raise up to $1 million per year in seed capital from what are known as "unaccredited" investors. These are just regular working people who make below a certain income and who have a limited amount of funds to invest. Because of Crowd Funding, the average person is now allowed to invest several thousand dollars of their own money into start-up businesses where before, this opportunity was very limited.
How does Crowd Funding work?
When you want to raise money for your project, you go to a Crowd Funding Marketing Services portal such as Kick-starter or Indiegogo and create a campaign. These sites provide guidelines and tell you about all the information you need to prepare to make your campaign legal and above board. Once your plan and financial documents are in place, you can then promote your campaign. People will find you through a variety of ways and on the portal itself. Investor members of your chosen CF portal can invest their money and when your investment amount is reached, the portal releases the funds to you and you're off.
How does it REALLY work?
It's not quite as simple as the last section makes it seem. Aside from the legal information that you have to put together, there is the matter of getting your Crowd interested and excited enough to give you their money.
The legal documents are easy. Easy in the sense that what is needed is laid out for you and you only have to gather the information and fill out the forms. It's the second part of Crowd Funding Promotion that is really vital and more difficult.
You must entice the people checking you out to buy in. How is this done? The way it's always done, with compelling, interesting and professional copywriting. Of course, the copywriting part is the core. It will make all the steps more effective. Let's now examine a few points that you can focus on to drive a successful CF campaign.
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