When you arrive in the centre of Barcelona from the airport, you’ll discover a city that’s rapidly becoming almost legendary in its appeal to conference organisers. |
To understand why, it’s worth thinking about the sheer uniqueness of some of its venues.
Same old glass and steel
Getting to your conference venue quickly from the local airport after arrival is a big plus point for many conference organisers. However that won’t count for much if you’re delivered to an unappealing destination at the end of the ride.
Now here it has to be said that few conference venues are really ‘disappointing’. These days, it’s taken as read that, wherever they are in the world, they’ll all be equipped with the latest technology and plenty of conference support facilities such as decent catering and so on.
So, to really attract conferences, venues need to think about doing something apart from just showing lots of photos of their centre’s de rigour designer-architect’s glass and steel exterior. That means they need to either stress their pricing credentials, a notoriously unreliable business in terms of results, or major on their location and uniqueness.
This, of course, is where Barcelona scores well. The city is one of the world’s great gems of culture and life, so in that sense, many other cities struggle to compete with the Catalonian capital. Yet it is also world-renowned for slightly eccentric architecture, as personified by Gaudi, and that means it offers some unique and slightly alternative conference venues too.
Of course, if you work REALLY hard to find one, your Barcelona Airport transfer could deliver you to a conference venue which is a faceless rectangular glass and steel edifice. If, however, you like things a bit different and would like to capitalise on the city’s traditions for being ‘unique’, why not consider:
• H10 Urquinaona Plaza. This is a city-centre ornate 19th century building which has been renovated inside to provide very modern conference facilities. It’s all done on a homely and sympathetic scale and it also has a nice plunge pool for a little relaxation.
• W Hotel Barcelona. Now strangely, this is rather ultra-modern and full of glass and steel but it could never be called ‘predictable’. Soaring an incredible 26+ storeys, this is a giant sail-shaped building that is surrounded by the sea on virtually three sides. If you want a conference to be inspired by natural surroundings, then you’ll love it here.
• Can Ribas de Montbui. Granted, not only ultra-modern but also a few kilometres outside of the city itself, however, these points can be put to one side because this is a single-storey building that’s closer to a large house than a corporate structure. It sits in the hills on a private estate and specialises in conferences with haute-cuisine on-site catering. A real must if you’d like to taste the authentic Catalonia.
• Les Comes. Again, a little outside of the city but a stunningly beautiful ancient Catalan mansion. The conference facilities blend harmoniously around real log fires, gastronomic specialities and a swimming pool! This is just a tiny example of the dozens and dozens of unique conference locations available in this marvellous city.
So, if you’d like something a little different to a glass and steel box on a busy thoroughfare, why not let your Barcelona Airport transfer deliver you to one of this city’s many fabulous conference locations?
Lukas Johannes is a driver for Shuttle Direct, the number one provider of shared and private airport transfers all over Europe and northern Africa. If you’re looking for an affordable Barcelona Airport transfer, Lukas and his colleagues can make sure that you and your luggage get to and from the airport swiftly and safely.
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