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"Where you want to be"-Nueva campaña Paradisus Resort - by ariadna montesco





"Where you want to be"-Nueva campaña Paradisus Resort - by
Article Posted: 03/23/2016
Article Views: 601
Articles Written: 7
Word Count: 375
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"Where you want to be"-Nueva campaña Paradisus Resort -


 
Travel & Tourism,Entertainment,Internet Marketing
La marca de lujo todo incluído de Meliá Hotels International eligió la ciudad de Nueva York para presentar su nueva imagen y lanzar esta campaña. Si pensamos en la ciudad de Nueva York en pleno mes de Febrero, seguramente nos venga a la mente la imagen de la nieve o la sensación del frío, verdad? Este año no ha sido así. Y todo gracias a la marca Paradisus Resorts, que transformó en magníficas playas recónditas Times Square y Union Square, dos de los lugares más concurridos de Manhattan. Bajo el nombre de Be Sunny Mobile la marca hotelera convirtió en tropical un ambiente totalmente invernal. Todos los residentes y visitantes que pasaron por allí participaron posando en un photocall al que no le faltaba ni un solo detalle veraniego, para luego compartir las imágenes en las redes sociales. Con esta idea, los allí presentes podían transaladarse al momento justo donde, escapando del frío, se disfruta de las vacaciones en una playa, sintiendo el calor del sol y la suave arena. Utilizando el hashtag #BESUNNYMobile, todo el que compartía su imagen en las redes sociales, participaba en el sorteo de unas vacaciones en un hotel Paradisus en México o República Dominicana.

Un nuevo enfoque de la marca y una campaña interactiva orientada al consumidor, marcan la nueva era para Paradisus. Con el slogan “Where you want to be” , invita a sus clientes a personalizar su experiencia y decidir dónde quieren estar relajados, con su famlia, pareja o amigos. A través de todas las plataformas de redes sociales, canales de marketing, sitio web y del soporte publicitario en los hoteles, los clientes podrán ir conociendo la renovada marca de la cadena hotelera española Meliá Hotels International. Y es que, a lo largo de 2016, se presentarán elementos relacionados con el nuevo look and feel de Paradisus junto a asociaciones con organizaciones y marcas afines para introducir nuevas e interesantes propuestas a los clientes. Un nuevo enfoque de la marca y una campaña interactiva orientada al consumidor, marcan la nueva era para Paradisus, que continuará su siguiente fase de desarrollo introduciéndose en mercados como Costa Rica o Cabo San Lucas, entre otros destinos tropicales.

Conoce los hoteles Paradisus en Punta Cana entrando en la web: http://www.melia.com/es/hoteles/republica-dominicana/punta-cana/

Related Articles - hotel, paradisus, punta cana, melia, resorts, travel, viaje,

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