Our status as a true technical PR agency, with knowhow, experience and services that bridge the gap between traditional public relations and more modern, often online-based approaches, places us in a unique position to understand what the two PR worlds do and don't have in common. Many a prospective or current client of ours has previously asked whether there's actually much difference between traditional and digital PR, and it is true that they are based on very much shared principles. Both fields depend on the building of the right relations with the right people, and the use of interventions that suit the given organisation's stated values and target audience. |
Indeed, here at Vantage Public Relations, we appreciate more than most other B2B PR agencies just how important it often is to combine both worlds as part of the most coherent and time-proof PR strategy. In an era that is becoming increasingly 'multichannel', in which both B2B and B2C audiences seamlessly move from online to offline spaces and are likely to encounter information about your organisation in both, it has never been more crucial to work on multiple frontiers.
All of this means that your company's carefully tailored social media, blogging or e-newsletter campaign shouldn't necessarily preclude you from the use of more time-honoured tactics through, for example, the traditional printed media. Furthermore, Vantage PR's seasoned professionals can not only advise, but also develop the complete bespoke PR action plan for your organisation, embracing the right combination of traditional and digital media and techniques.
It is also true, though, that online Technology PR represents something of a whole new world for many of our clients. Never before have they felt the need to conduct research specifically into their online audiences, experimenting to see what digital content does and doesn't receive a response. Nor have they previously had much contact with such digital influencers as prominent industry bloggers or journalists with a strong social media following of relevance to their own audience.
You may have never even given much thought to the development of text, image or video content for your company's website or wider online presence, or what the best ways of distributing that content may be. It may also interest you to know how you can measure and reflect on the results of your Digital PR Campaigns for further fine-tuning.
These are all areas of digital PR that, here at Vantage PR, we can intimately advise on and assist with as a truly leading and innovative Technical PR Agency. All that you need to do is get in touch with us in the normal way or request our acclaimed, free and no-obligation PR audit.
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