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UC Davis Paid Firm to Delete Search Results of Pepper Spray Incident by webdesk@voanews.com (VOA News)





UC Davis Paid Firm to Delete Search Results of Pepper Spray Incident by webdesk@voanews.com (VOA News)
Article Posted: 04/15/2016
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UC Davis Paid Firm to Delete Search Results of Pepper Spray Incident


 

A California university paid a private company to remove references from the Internet of an incident in which a campus police officer pepper sprayed students, a newspaper reported.
 
The Sacramento Bee newspaper reports that the University of California, Davis paid a consulting firm $175,000 to get rid of online search results related to a clash with student protesters on the campus in 2011.

The Sacramento Bee says it obtained documents that show the university hired the consulting firm Nevins & Associates in 2013 to “eliminate” Google search results that portrayed UC Davis in a negative light.

The firm was able to identify “online evidence” and “venomous rhetoric about UC Davis” being shared online, according to the documents, and set out to remove the bad press with a “flood of content with positive sentiment and off-topic subject matter,” the newspaper reports.

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