Choosing the right printing company may sound simple, but you will be surprised how easy it is to make a mistake. There are many options available, from local printers to online printers based half way round the world. Many people simply buy from who they already know, or go for the cheapest quote they get and hope for the best, but quality, service, green credentials and reliability are just as important as price. Check the quality of work. The appearance and professionalism of your printed documents has an impact on customers. They are a representation of your company, so it pays to get it right. Ask to see samples of work the printer has done before. Is it of the right standard and quality that you want for your own products? It may seem better in the short term to go for the cheapest option, but this can prove a false economy if the products printed are not up to standard and this may reflect badly on your business. Also, look out for their ‘green credentials'. More than half the trees chopped down in the world are used for paper. Before choosing a printer, make sure you know what their carbon footprint is and that they have FSC (Forest Stewardship Council) and PEFC (Programme for the Endorsement of Forests) certification. Unfortunately some printers promote their products as "FSC approved" without a valid ‘Chain of Custody'. If you want to be sure ask to see their Chain of Custody Certificate. Get a good overall feeling and feel for the level of service you will get. The best printers can look after all your needs under one roof. It is far more cost-effective and efficient to have all your design, print, personalisation, mailing, finishing and distribution done under one roof, if you can. Finding out how your account will be managed is very important – you need to be able to trust your printer and your account handler, and know that you are in safe hands.
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