Many companies rely on satellite media tours in NYC to get their messages out to consumers and clients. It's a cost-effective method that involves a series of television interviews in a 2- to 4-hour time period. The segments can be short as 2 to 3 minutes or as long as 10 minutes. It could surround a particular event or subject that is important to the company. When planning one of these, the company should consider the following tips: Consider Your Topic It's important to choose a topic that will have news appeal. It should be interesting for people to watch, so that viewers will continue to pay attention to the segment. The topic should also be one that is easy to understand in the short amount of time that the spokesperson has to explain it. Select a Good Spokesperson The person that is chosen as the spokesperson for the shoot needs to be a credible source that people will trust. Finding someone who is likeable and charismatic would be helpful. The spokesperson should wear business casual attire and refrain from white or highly patterned shirts. Coordinate Filming The timing and location of the event is important. Think about the best day and time for the event. Choose the best location and visuals to make the segment interesting and visually appealing. Create a Pitch While planning the message to be delivered, it's important to come up with a pitch. The pitch should be about 1 page in length and contain the key messages to be discussed. It can be sent out to media stations in the area, so they know what to expect and discuss in the segment. Satellite media tours in NYC can be a great way to educate consumers and promote a particular company as long as they are well planned and expertly executed. Using these tips can help companies get their message out in an effective manner. Editor's note: Per The Chicago Manual of Style, -ly adverbs should not be hyphenated when used in an adjectival compound. Review the hyphenation guide on the Google doc to see how hyphens are used with numbers.
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