The new Orlando based stock video footage platform, B-RollStock.com has created a new professional tool for video editors, filmmakers, creative teams, and video content creators. |
It's a common postproduction issue that video editors and content creators need more than one clip to cover a single story. Using the traditional stock footage websites is time consuming –and very pricey-, because customers have to search for individual scattered royalty free video clips and pay for them separately. On top of that, these clips will rarely match each other since they were shot different videographers, with different equipment, and different settings.
With a unique approach at tackling this common issue, B-RollStock has launched a website where contributors can upload royalty free footage to be sold as B-roll packages constituted by 4 to 7 royalty free video clips with a variety of types of shots and angles that cover the same topic.
As we continue to improve our user experience while listening to every single piece of feedback we get from our contributors, we keep on adding new features that puts us closer to our goal of becoming an experts’ community that encourages networking and business opportunities for everyone. We recently acknowledged the need to offer Editorial licenses and now our contributors can add more material to their portfolios in our website.
We also noticed that there is extra potential in every B-roll package with 4K resolution, so all of 4K B-roll packages will be converted to HD so that they are available in both versions and have more opportunity to be sold at different prices.
So, what is B-roll?
Any time you watch a commercial, TV news report, documentary, Internet video, or any type of video content, 80% of what are you seeing is “B-Roll.” While A-Rolls consist of the action shots that build the plot, B-Roll paints the picture. These are shots of landscapes, locations, and activities, which enhance and illustrate the story that is being told. Examples include Miami beaches, North Pole nighttime landscapes, city night life, and much more. Currently, there is no place to get a good set of b-roll footage bundled into packages. None of the major or minor stock footage websites offer b-roll packages; only separate clips. One b-roll package will be able to cover a story around 3 minutes long, a popular format in today’s media.
This alternative saves time, money and provides customers with a variety of clips after a single purchase. All clips from the same B-roll package are consistent within each other, so they can fit any production with very little to no adjustments at all.
Besides building a vast stock footage library, we will also develop an experts’ community of video and filmmakers sorted by all the different contributors’ expertise or the type footage they specialize in. That way, contributors can be easily hired to produce customized B-roll.
The founders of B-RollStock.com say,
“Being filmmakers ourselves, we understand how exhausting it is to spend days looking for new or matching footage and time trying to make them even on post production. This is not to mention the bills you end up with. Right now we are developing the full version platform and plan to finish in 3 months. We produce our own content with our own gear and also engage our first 100 contributors right during development stage. They are our early adaptors and beta testers. We listen to all insights and demand, to make a better product, made by filmmaking professionals for the filmmaking community, such as editors. And we are still collecting them so if you want to join you are more then welcome! For early adapters we offer an unbeatable 70% royalty fee which stays with them for 2 years.”
Here is what some early bird contributors are saying already:
“As I see it, offering a package or set of clips for customers makes sense because they get more for their money, which also may result in more sales. For me as an artist this is no loss, because when I shoot at any location, I shoot several sample clips in hope to sell minimum one of the set.”
“This is a unique approach at tackling a common post production issue. This is great.”
“It'd be as beneficial for the contributors as the customers, since the package has a lower price than if you buy 3-4 separate clips. The buyer gets more clips for a lower price, and the contributor sells more clips and still earns a little bit more.”
B-RollStock.com has recently partnered with Starter Studio, an accelerated program that provides education, mentorship, legal and financial resources, networking opportunities, and the right culture to help innovative solutions grow. Starter Studio helps entrepreneurs in Central Florida to build and polish the business model, gives them guidance towards finding the right market fit according to the specific needs of each idea. We spent three months with other startup companies studying our audience and executing innovative strategies to improve our brands.
The market of video content is constantly expanding and the demand is gets bigger and bigger, with b-roll making up 80% of potential usage of $688 million/year audiovisual content market. This specific stock video footage library has space to grow as well. Only 3% of all video stock websites in an $11 billion market are video content so far. The prognosis for stock video footage is $1,2 billion, three times as much as in 2014. SUBMIT FOOTAGE
Address: B-rollstock.com, Orlando, FL, 2015
Phone:+ 1(239) 249-9339
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