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Despite what you may have been told, business and customer service should always be personal. Each time you speak with your clients, you should treat them as unique individuals who need personal service. In order to do that, take the time to get to know them. When you ask how they are, listen to the answer, and ask follow-up questions. As you begin to learn the details of their lives, their interests, family situation, and tastes, you’ll be able to customize your services to what they like and need. You’ll also be able to build a more impressive and trusting relationship with them, which will build their loyalty to your specific brand. The Personal Touch Whenever you have the opportunity to meet with a client in person, add a personal touch and make the experience first class. This could include taking them out to a high-end restaurant, treating them to tickets to a nearby show, or using a limo service to JFK to pick them up or drop them off at the airport. Luxury services like a limo ride or a quality hotel room are small touches that show your clients that they're worth your time and their satisfaction is your priority. It also allows them to have a comfortable and enjoyable time despite being on a business trip. Your clients are rooting for you, and they want to receive quality service that will convince them to continue using your services. As you make small investments in providing quality service, you’ll find that they enjoy working with your company. Whether it’s a limo service to JFK during a business trip or a personal card on their birthday, the small touches will help bind them to your company. Especially if you have a large clientele, clients will be impressed by your ability to remember them and provide them with unique and personal service.
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