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Creating a great first impression with printing services by Innes Donaldson
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Creating a great first impression with printing services |
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Advice,Business,Consumer
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Cheaper isn’t always better! Don’t under estimate how important printing really is. Printing is your first impression on a potential business transaction. So if you are a movie studio advertising your film, you’re a club promoting your events, or a simple business man making a sales pitch. Whenever you approach a prospective client, you tend to hand off your print collateral during the initial stage of the meeting. This helps in creating the first connect between you and your target audience and moreover helps them know you and remembers you. Printing is always the first and last impression you make, so you need to make it count. This is where it pays not to get sucked into a cheap offer you see on the internet and to look more at the wider overall offering of the print services on hand. Choosing an online printer vs. using a traditional commercial printing company is a big decision no matter the size of your company. It is very important for you to not penny pinch on your printing marketing for your business because it can jeopardize your branding and make the wrong first impression. This is a service where it helps to go for a firm able to offer a one type of overall service for the benefit of the customer. Online can be cheaper though you can end up with a much more poorer overall type of end service as a result in the process of paying for and hiring print services online. So while the objectives may differ business to business, the importance and dependence on the printed hard copies cannot be ignored. Using an online printing company vs. utilizing a commercial printing company with online ordering elements is a big difference. Once you build a rapport with a company then ordering online after the collaboration of the project is finalized is way safer bet. Overall it has to depend in part as to the nature of the print work you need and the requirements you have to hand as a customer, overall.
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