By now you know that website downtime is detrimental to your business and its profits. While downtime isn’t completely avoidable, this doesn’t mean that you should take outages of your website laying down. If you’re serious about the success of your site and maximizing your website’s profits, you need to make sure you take proper action to minimize anything that poses a threat to those profits and take advantage of services that can help maximize uptime. Here are four tips to help you maximize your website uptime and protect your profits from dreaded website outages.|
1. Keep It Simple
One of the biggest mistakes you can make when it comes to maximizing the uptime of your website is making the front end too complicated. A complex front end creates more room for things to go wrong, increasing the chance that your website will go down.
2. Utilize a Quality Hosting Provider
A good percentage of downtime issues are actually caused by hosting providers and are completely out of your control. Due to this fact, you need to make sure that your hosting provider is offering you quality hosting service.
First and foremost, ignore the uptime guarantee. It’s just a number used as an advertising gimmick and doesn’t really offer you (or your profits) much protection, if any. Instead, look for hosting providers that actually live up to their claims and have a reputation for consistent uptime and availability.
The best way to keep tabs on your hosting provider is via a third-party website monitoring service. Your website monitoring service will allow you to see exactly when (and how often) your website is going down. If your hosting provider keeps having issues that cause your site to endure outages, it’s time to look into a new hosting company. While 100 percent uptime is impossible, don’t be afraid to demand and expect uptime of 99.9 percent.
3. Utilize a CDN
4. Create Redundancy
Usually the word “redundant” has negative connotations associated with it. However, when it comes to website uptime, redundancy is your friend. Invest in a DDoS mitigation platform. This service allows you to optimize and scale up the infrastructure of your site if you happen to become the victim of a DDoS attack. If an attack occurs, the traffic is redirected to the mitigation platforms and your site remains up and running instead of crashing under the pressure.
Another area in which redundancy can help you is with your DNS service. Check with your hosting provider to see what type of DNS services you are receiving. What happens if your DNS goes down? Will your site go down with it? If the answer is yes, upgrade to a service that will ensure automatic failover to other servers on the network. This ensures that if your DNS does go down, your site won’t go down with it.
In fact, a backup of your entire site hosted on a completely different server with a different hosting provider is also a good idea in terms of redundancy. If your hosting provider has a long-term outage and your site is going down with it, you can redirect your traffic to your back-up website so you aren’t losing traffic or sales.
Maximizing Uptime Means Maximizing Profits
While downtime isn’t completely avoidable and all sites run into at least some downtime every now and then, there are steps that you can take to ensure that any downtime your website experiences is kept to an absolute minimum. The above four tips are a great step in the right direction toward maximizing your website’s uptime and protecting your website’s profits from downtime that could have been avoided with a bit of planning.
Alertra is a leading provider of website monitoring and alerting services. We monitor the availability and performance of Internet-connected devices. Alertra website monitor provides timely alert notifications and access to detailed reporting. We offer monitoring service to all sizes of businesses right from small businesses to Fortune 500 companies.
Related Articles -
website monitoring services, website downtime, website monitoring,