|
For the sake of this publication, I will use the luxury hotel as the comparison to the boutique since most closely associate a boutique hotel with luxury travel. So what is so different about being a general manager at a luxury hotel versus a boutique hotel? Can it really be that different? The basics are the same. The general manager is responsible for the entire day to day operation, hiring decisions, marketing, budgets, forecasting, rate strategy, facility maintenance etc... The key for both types of properties is guest service and guest interaction. The guest at a high end luxury hotel expects to be able to interact with the hotel general manager, as do the guests at a boutique property. It is all high touch. The difference is that a boutique hotel general manager wears just a few more hats than the luxury general manager. A boutique general manager might be preparing complex budget forecasting spreadsheets at 10am and at 10:30 am be clearing the pool towels from around the hotel's salt water plunge. When was the last time you saw the general manager of the Peninsula Beverly Hills with an arm full of towels? Don't get me wrong, I know that the general manager of the Peninsula would do this in a second, if they had to. The general manager of a boutique hotel HAS to, because there is nobody else. The one server working the restaurant is also probably responsible for taking care of the pool, taking room service orders, delivering the orders and on and on.... The general manager of a boutique hotel is sometimes also the HR director and breaks the front desk agents. If the gm is in California then the gm might find themselves breaking just about every position just to avoid getting sued and fined! Take this example; you are the GM of a hot boutique property in the desert. The temperature is pushing 118 degrees. Since occupancy during the summer is very low, you encourage a lot of your team to take their vacations so you can get that vacation accrual off your books. One of those who takes you up on this is your chief engineer, one of two engineers for your entire five acre property. He goes home to the motherland, Germany for a week. Now just because it's hot does not mean that you don't have customers. Some tourists seem to love the heat, and so it was with this particular steamy day in August. As the sun begins to set, your guests make their way from the pool to their bungalows. Dusk and 100 degrees, everyone turns on their aged air conditioners full blast so they can cool down. Your only other engineer has gone home for the day. It is at about this time that the calls start coming in. The ac units are freezing up. The old units freeze up when they are turned on full blast. Many blow the circuit breakers. So there you are, in your office doing the forecast for your weekly corporate status report call when the front desk calls you in a panic, "the guests are flipping out" cries your new front desk agent. You check out the calls and see that you need your engineer back on property, but his pre-paid cell phone (you cant afford to pay for a cell phone for him) is out of time -you cant reach him! So what do you do? You head to the rooms to see if you can fix them. Hotel room by room you tackle the challenge of explaining to your sweaty and angry guests why they cant turn their ac on full and that it will take at least two hours for the ice built up around the coils to melt. Then you start looking for the circuit breakers, which are scattered all over the 60 year old property. By the time you reach the last room the guest who answers the door almost screams at the sight of the sweaty, dirty general manager holding a tool box with a dazed look on his face. "Wasn't this the same guy who was pouring us Mimosas at the pool this morning honey?" asks the guest as you begin your repairs. Once the craziness is over you get a call on your cell phone. Yes, it is your engineer returning your call. "You trying to reach me boss?". The next day, while on your conference call you listen to a speech about how general managers need to spend more time with their guests rather than in their offices. Duh, you think as you try to scrub the grit out from under your fingernails. The financial realities of a boutique hotel are unique. The appearance of three to five star service with a two star budget is the norm, and the gm's get caught in the middle. The boutique hotel just does not have the budget to staff like a true luxury property and everyone has to pull their weight. The gm who does not will not be there long and hate every second of their lives. Along with the additional sweat and frustration of being a boutique hotel gm are the rewards. For the right individual, they will find that the entrepreneurial management style required of them is highly empowering. The gm can make a lot of decisions on their own, decisions that in a larger corporate hotel would require an approval or worse....committee discussion! The fact that some towels need to be picked up and maybe a drink or two be mixed and served is actually fun to them. The rewards of always being in front of your guests are what most gm's want anyway, but many are not really ready for it when they are tasked to make that happen every day. So what kind of person would do well as a general manager of a boutique hotel? Answer these questions, if you can say yes to each answer then you will probably really like the challenge. Please note that I am assuming that you are already an experienced manager and qualified to be a general manager.
Related Articles -
Hotel, hotels, hotel stay,
|
