If you're making an appearance on a major network, it's only natural that you want to project the best image that you possibly can. A successful interview on CNN or ABC can lead to more publicity, more recognition, and more opportunities in both your current career and in future interests. In order to project your best image, you need to have the right background portraying that image from the moment the cameras turn on in front of you.
The first part of that starts with determining what kind of image you want to project for your live shots in NYC. If you're going to be discussing an upcoming policy change as an expert giving your opinion on how it will affect people across the nation, for example, it might make sense for you to choose an office-style background, letting people across the country know that you're a professional and someone to be taken seriously.
If you're only focusing on how something will affect New York, however, it might be a better idea to adopt the New York skyline as your background. In a situation like that, coming across as an expert might not be as important as connecting with your target audience and letting them know you understand their concerns.
You also want to consider the lighting and how the background will work with the outfit you plan to wear during your live shot. If you're going to be wearing a dark suit, for example, you might want a lighter background that provides brightness and calls attention to some of your best features. By creating that contrast behind you, viewers can focus on you and zero in on what you're trying to tell them. If you've got the right background, you've got a large part of the work completed toward creating the perfect live shots in NYC. All that's left at that point is to get your point across the way you know best.
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