Almost anyone can write an E-zine. This business model is so simple that any layman with the right attitude and basic aptitude for computers will be able to succeed as an E-zine publisher. (Of course you must work very hard at it, just like any offline business) |
Just put yourself in the shoes of a well known publisher and imagine yourself with all the facilities without the overheads or headaches.
E-zine publishing is a dream business for anyone and if everyone knew how profitable E-zine publishing can be, they will jump on the band wagon immediately.
Are you prepared to think like a marketer? Do you have any sales experience? These assets are also very valuable when it comes to E-zine publishing.
Always remember that the basic principles in an offline business will always apply in an online business. You will need to have a service oriented attitude. You must be able to anticipate your subscriber’s needs. People don’t care how much you know until they know how much you care. These are all part and parcel of any successful business that provides value.
Are you up to the task? The only problem is with us. The 80-20 rule will always apply no matter you are in conventional business, network marketing, direct marketing or Internet marketing.
Many people think that all they need to do is purchase a ‘business’ or an ‘opportunity’ and all they have to do is sit around and wait for their money tree to sprout money. Don’t be naive – you have to put in a lot of hard work when it comes to E-zine publishing and you have to stand out among the crowd.
If you have no love for the computer or the Internet, then don’t bother – E-zine publishing is most probably not for you.
You will need basic tools such as a domain name, web hosting and an autoresponder. Purchase a domain name that is related to the niche you are targeting. Find a reliable web host to host your website.
But, among these three basic tools, the most important one of all is the autoresponder. Some people even run newsletters without a website (although owning a website will increase your credibility and profit funnels).
An autoresponder will do the work of your sales force, manage your customer and subscribers for you and help you build relationships with your subscribers and support them with any issues all while you are asleep.
Autoresponders are also very important for customization. You can address the subscriber by his first name and give it a very personalized touch.
If you spend your time trying to respond to all your customers’ e-mails you will feel like quitting because of the sheer amount of support work!
Not only will you have little time for product creation and marketing, your customers will become a very angry bunch because you are taking far too long to reply their emails! Customers can get really edgy at times and you must make sure you attend to each of their every need.
In addition to that, you need content. Lots and lots of content royalty free content will help you to get started. Why is relevant content important? It’s because you need to spend hours of research when you start out on your first E-zine campaign. You must have content that you can use to play around with, tweak your E-zine and cross reference with or else you don’t stand a chance against the competition outside.
The good news is that this business model isn’t as technically challenging as programming languages. Even if you can’t write, you can always outsource to ghostwriters who will help you get the job done for a fee.
Remember to do a lot of market research on your chosen niche. At the end of the day, you have many options ahead of you, all that is needed for you now is to take action and get your business started as fast as possible!
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