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Flyers or pamphlets are small handbills meant for advertising a product or business and are used by nongovernmental organizations, individuals as well as private companies working on a limited budget and yet wanting to generate popularity quickly. They are one of the inexpensive and popular forms of one page wonder. Flyers consist of photocopied leaflets in black & white or glistening fully coloured ones with the information being printed on one or both sides. This mode of mass marketing is used for advertising concerts, political rallies, promoting new restaurants and night clubs, selling of discounted items and even for recruiting. Flyer distribution and Delivery Company produces any size pamphlets. In the contemporary era with the advent of digital marketing, it was thought that flyers would lose its sheen; however this is not the case given the presence of letterbox in every house. It can be generated by having access to a personal computer, printer and a photocopy machine. There are many online flyer delivery companies that provide exciting deals on custom flyer printing demands. Advantages of using Flyer Marketing System • Cheap and inexpensive: Flyers, unlike other advertising methods, does not cost much. Some of them can be printed on both sides with the relevant information and costs about a few coins per flyer. It is designed in a computer system and then mass production is done using a photocopy machine, hence does not take off loads of cash. For higher quality work, digital and off-set printers can be considered. • Easy to produce: Flyers can be produced and launched in a day unlike other marketing styles, which take months to conceive. It can be designed within an hour and then photocopied. This also gives the opportunity to make any update before it goes for distribution. • Easy to read: Flyers does not require professional designers and are simple and pointed. Only a few simple words relevant to the product are printed in large fonts to attract the attention of customers. • Greater reach to people: Any advertising plan considers its target customers and prepares the promotion accordingly. In case of flyer advertising, there is no limit to the number of copies Flyer distribution and Delivery Company will print. Hence it will reach out to more people who might not have been considered before. • Feedback: It has face to face interaction between delivery man and the customer while giving out these flyers. They will be able to tell the reaction of customers to their products and also explain them in detail about additional benefits of the product. Disadvantages of Flyer Marketing System • Flyers do not have a long-term impact and many consumers take it for granted. Unlike many digital advertising methods, which are repeated on a periodic basis, here the consumers have the freedom of discarding it after reading, if not convinced for the product. • It can become expensive when printing for a very large group of customers. Also providing the contract to an incompetent Flyer distribution and delivery company will lead to wastage of money in re-constructing the marketing style. Before choosing any flyer distribution and delivery company , it is important to analyse its competency and efficiency in delivering the service. There are many online flyer delivery companies providing some great deals.
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