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Just as marketing techniques have evolved, so have the companies that marketers expend their energies trying to promote. While it’s entirely likely that today’s marketing professional is busy promoting a large corporation or a family-owned business with a small shop downtown, it’s just as likely that today’s marketer is promoting a company that does business strictly online. More and more of us are using our desktop computers or mobile apps to make purchases or secure services. In fact, one recent study suggests that by the year 2020 (only five short years from now) 85% of consumers will conduct their purchasing processes without ever speaking to another person. And, as of July 2014, people inside the US alone conduct an average of 12 billion Web searches per month, many of which involve searching for products or services to purchase. Considering the booming popularity of online shopping, it’s no wonder that marketing professionals have followed suit by shifting their marketing efforts online as well. Not only does it simply make sense to focus your efforts where most of the potential customers are, but statistics show that online marketing works. Social media avenues – including Facebook, Twitter, Pinterest, individual company Web sites and more — have become some of the most valuable tools in the digital marketer’s arsenal. In fact, one recent study suggests that social media has an astounding 100% higher lead-to-close rate than outbound marketing efforts. Advantages of Cloud Marketing By now, it’s probably pretty obvious why Marketing in the cloud has become so popular with marketing professionals, but there are other advantages to online marketing that might not be so obvious: - It’s cost-effective. Online cloud marketing eliminates much of the cost involved in more traditional marketing efforts, including printing of marketing materials, cost of air time on radio and/or TV, and costs of mailing catalogs or brochures. - It’s fast. Gone are the days of spending weeks and weeks implementing a detailed ad Cloud campaign that no doubt took just as long to plan in the first place. Thanks to the cloud, you can put your plan in action virtually instantly. - It’s personal. Thanks to the variety of interactive mediums now open to marketers online, it’s possible to strategize the placement of your marketing materials, allowing your advertising to be more relevant and customized – and, as a result, much more effective.
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