Amazines Free Article Archive - Saturday, December 14, 2019
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133321)
 Advice (160962)
 Affiliate Programs (34735)
 Art and Culture (73690)
 Automotive (145680)
 Blogs (75057)
 Boating (9840)
 Books (17218)
 Buddhism (4125)
 Business (1328596)
 Business News (426311)
 Business Opportunities (366264)
 Camping (10962)
 Career (72734)
 Christianity (15844)
 Collecting (11637)
 Communication (115054)
 Computers (241957)
 Construction (38997)
 Consumer (49681)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20388)
 Dating (45780)
 EBooks (19687)
 E-Commerce (48204)
 Education (185249)
 Electronics (83499)
 Email (6392)
 Entertainment (159832)
 Environment (28937)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110900)
 Fashion & Cosmetics (196390)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310274)
 Fitness (106145)
 Food & Beverages (62868)
 Free Web Resources (7938)
 Gambling (30225)
 Gardening (25108)
 Government (10513)
 Health (629562)
 Hinduism (2205)
 Hobbies (44044)
 Home Business (91557)
 Home Improvement (251362)
 Home Repair (46138)
 Humor (4823)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29554)
 International Property (3485)
 Internet (190990)
 Internet Marketing (146338)
 Investment (22825)
 Islam (1167)
 Judaism (1356)
 Law (80490)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98779)
 MLM (14136)
 Motivation (18213)
 Music (27005)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129617)
 Organizing (7803)
 Party Ideas (11856)
 Pets (38079)
 Poetry (2234)
 Press Release (12674)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126626)
 Recreation & Leisure (95279)
 Relationships (87563)
 Research (16158)
 Sales (80323)
 Science & Technology (110222)
 Search Engines (23454)
 Self Improvement (153102)
 Seniors (6232)
 Sexuality (35942)
 Small Business (49286)
 Software (82996)
 Spiritual (23465)
 Sports (116081)
 Tax (7658)
 Telecommuting (34066)
 Travel & Tourism (307422)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11727)
 Website Design (56830)
 Website Promotion (36569)
 World News (1000+)
 Writing (35770)
Author Spotlight

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

Former English Teacher; Musician (20+ years); Freelance Writer ...more

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by l...more

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more

A Novel Jaguar Conservation Initiative in Peru by Laura Jeeves

A Novel Jaguar Conservation Initiative in Peru by
Article Posted: 10/25/2016
Article Views: 148
Articles Written: 3946
Word Count: 546
Article Votes: 0
AddThis Social Bookmark Button

A Novel Jaguar Conservation Initiative in Peru

Travel & Tourism
The Brazilian Pantanal is home to the world's highest population of Panthera onca: the Jaguar. The big cat is not confined to this area, however, and it makes its home in pockets of habitat throughout Central and South America as far south as Patagonia. In Peru, it's estimated there are around 6,000 surviving in the wild. This is a number that has hugely declined in recent decades, in great part due to due to illegal poaching and loss of habitat through human and industrial encroachment.

While there are a number of Jaguar conservation initiatives in place in South and Central America to try to reverse the species' 'near threatened' status, one company in Peru is taking a very novel approach.

Using Beer to Promote Jaguar Conservation

Cerveza San Juan, a Peruvian brewing company, is doing their part for Jaguar conservation by NOT featuring it on its product logo. A roaring otorongo has been part of the company's branding for more than 40 years and, while removing its iconic image may seem counter-intuitive, by replacing the big cat with images of domestic animals (cows, pigs and dogs) it is actually drawing attention to its fight for survival.

The big-picture marketing team at the Cerveza San Juan brewery have tapped into the historical and cultural importance of the big cat throughout the Peruvian Amazon (and beyond). The removal of its image from the labelling of its product is designed to highlight its dwindling numbers due to habitat loss and illegal hunting.

The new labelling was revealed at a high-profile event held in the brewery's home, the jungle city of Pucallpa, in May 2016. Of the two million bottles produced for the event, just 6,000 carried the old image of the big cat – the same number that survives today in Peru's forests.

Alongside the new labelling, the company employed promotional staff to distribute comprehensive information on the conservation status of the big cat in Peru. They also circulated a petition to increase the animal's legal protection, which went on to collect more than 50,000 signatures.

The Power of Otorongo

An enduring cultural symbol of power, strength and beauty, the fierce otorongo has made a return to the San Juan branding after its brief but impactful departure. Following the success of the publicity, the management of the brewery remain committed to aiding the big cat's conservation by funding a campaign (Pucallpa Land of Otorongos) to educate the local community in their ecological importance, and partnering with environmental NGOs on other projects.

Cerveza San Juan's innovative and forward-thinking approach to Jaguar conservation shows that even ordinary people can do their part. While there are a number of initiatives in place aimed at increasing the magnificent big cat's chance of survival – including ecotourism and the establishment of wildlife corridors to ensure safe passage through shared human habitat – much more needs to be done if we are to reverse the worrying decline in its numbers.

Author Plate

Marissa Ellis-Snow is a freelance nature writer with a special interest in Jaguar conservation. As a passionate lover of big cats Marissa chooses the expert-led itineraries organised by Naturetrek, which have brought her unforgettable sightings of a wide range of wildlife in some of the most spectacular regions on Earth.

Related Articles - Jaguar, conservation,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

Stevert Mckenzie, Travel Enthusiast. ...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more

Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license