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Do you remember when was the last time you set your eyes on a black and white television? Or a black and white cell phone? Or a black and white anything? In a world filled with vibrant colors, black and white has become a color scheme to be used as a filter in photographs. So why would you ever want to settle for anything less than color business cards? We already know that business cards are indispensable not only in maintaining the personal aspect of your business, but it is also the greatest and quickest representative of your brand. Now if you thought that the process of choosing color business cards was that simple, well it might be simple but it is nonetheless baffling. With a plethora of options to choose from how do you settle for the kind of color business cards that might be right for you? Your brand that you are willing to represent should be the most important contributing factor that should be taken into consideration while settling for your color business cards. For instance, while certain companies would prefer raw, rough, unpolished surface for their cards and would maintain a sophisticated surface, it might be mandatory for certain other brands to put their best foot forward and indulge in a gloss printed surface on their cards. However, one thing to always keep in mind, no matter how much you are willing to pay, you should never compromise on the quality of the cards. The Heidelberg color technology is the newest kid on the block to offer crisper, sharper color despite charging the same amount of money. Moreover, another thing that goes into consideration is whether you want a 16pt or a 32pt business card, because the sustainability, appearance and thickness of the cards depend on it. While the former boasts of 50% thickness of a credit card, the latter claims 100% thickness of a credit card. There are also different textures like silk or linen from which you could take your pick. Each one is not only varied but also representative of a unique personality. Now if you wish to portray to your client about your seriousness regarding your seriousness about various projects then a good idea might be to opt for custom folders. These ensure a dual ended purpose. They help you receive a high end appearance deprived of any flaw, and also depicts to the client that you have a high end approach to your work. There are several things to keep in mind while choosing your custom folders. The first one is to check whether they have perfectly shaved edges and they are neither cheaply glued nor folded together. The offset print method should not be digital. And the cardstocks should at least be a minimum of 14pt thickness to ensure the folds are properly held together. Your custom folders are a direct message to your clients of the level of service you are willing to provide. So it goes without saying that in case of you trying to cut down on your finances when it comes to impressing your client would harm your overall business. There is something about custom folders that screams professionalism. Many agencies even provide you with the option of opting for one or two pockets in your folder. So if you are willing to opt for this it gives you the added advantage of even having c.d slits in case you wish to use those for presentation. Resource box: Color business cards add that extra oomph to your business and make a classy impression on your clientele. You can further jazz up your quotient of professionalism by introducing Custom folders in your seminars and presentations.
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