“Are you about to hire a digital agency? Then, don’t forget to ask them this set of crucial questions.”
Brand identity has become an absolutely necessary part of any business. In such a scenario where branding is the key to a successful business, instead of relying on your small in-house team, you should opt for a digital marketing company who can effectively create attractive marketing campaigns leading to more website traffic and increased potential customers.
So, before hiring any digital agency, you have to ask a few questions so that you can get quick results with minimum efforts. Here, we have jotted down some of the crucial questions you can ask them.
1. What is the process of your agency so that you can optimize your marketing goals?
Whether it is a fashion PR agency New York or any other marketing company, don’t generalize and ask them how they will help you accomplish your goals because obviously they will come up with a sound marketing strategy but be more specific and try to procure as many details from them as possible. This will itself provide you with more insights about the strategy they have chosen. If the agency fails to articulate the process elaborately comprising the tools needed or the frequency of communication with your team, then you should definitely have second thoughts hiring them.
2. What about their past track records and experience in this field?
Not all agencies can talk the talk and walk the walk so don’t fall for statements saying they are masters of everything right from PPC to SEO and have answers to all marketing needs and issues. Evaluate them clearly by probing further into their team’s expert skills. Ask about previous clients and if possible, go through the case studies. Look for creative brand advertising companies who have dealt with the business within your niche. Ask for similar industry-specific experiences as your brand so that planning and implementing the marketing strategies becomes way easier.
3. What kind of digital marketing strategies have you carried out for your own brand?
Look for signs which show that the agency itself practices what it is preaching. Therefore, you have to ask them about some of their specific strategies, whether they are updated on the latest marketing trends and how far have they been successful on any particular strategy. Only when they are able to successfully demonstrate that these ideas have worked for their own firm can you hire them. You should consider their marketing practices as a case study too.
4. How will you work with my team?
Communication skills are a must for any creative brand advertising company. Make sure there is a clear-cut and constant exchange of information with your company. Check whether they are showing enough interest and eagerness in mapping the goals such as using automated platforms or interpreting data from any recommended analytics software. Ask them how often and to what extent they can interact with your SMEs or subject matter experts.
5. What is the cost of their services?
Finally, one of your major concerns will be your budget. So, clearly ask them about how much they are going to charge for implementing the marketing campaigns. Cheaper is not always better so you must not get offended if some companies retort with a higher rate. Another crucial point is inquiring about the estimated return on investment and the contract if there is any. Know about the sort of deliverables you should expect; the length of the contract and what the consequences are if you are unable to finish the contract.
So, whether you are opting for a food or a fashion PR agency New York or any other marketing company, make sure you have these vital questions answered by them in advance. Hiring a reputed digital agency can either make or break your game. Hence, you must make the choice very wisely.
Peter Scott has been associated with creative brand advertising for quite some time now. Here, she writes about a few vital questions you need to ask a fashion PR agency New York or any other digital agency before hiring them.