London, UK - Max Wille, a student of fashion, modern day feminist and entrepreneur, has officially launched a Kickstarter campaign for a new line of slip-on sneakers named ‘March On’, to commemorate the 2017 Women’s March. The Kickstarter campaign aims to garner widespread support and financial backing to manufacture, market and distribute her shoes to a mass audience.
Inspired by the wonderfully creative signs and artworks made by the protesters around the world, Max Wille’s Kickstarter project is a dedication to the 2017 Women's March, and an effort to make sure the energy and purpose of the marches do not fade with time. The 2017 Women's March was a worldwide protest on January 21, 2017, in support of women's rights. The rallies were aimed at Donald Trump, immediately following his inauguration as President of the United States, due to statements and positions of his regarded by many as misogynistic or in other ways reprehensible. Estimates put worldwide participation at 4.8 million with at least 408 marches were in the U.S. and 168 in 81 other countries.
Wille hopes that march participants and others will make an artistic and contemporary statement rather than letting the protests fade after an eventful start of 2017. “Over 3 million of us have marched for women’s rights. Don´t let our protest end here, keep walking strong for our rights,” said project and March On shoe creator Max Wille. “By buying a pair of my shoes, you will march on as a feminist for our rights and the rights of our children.”
The ‘March On’ shoe design focuses on comfort, quality and durability. With a likely manufacturing site in Portugal, each pair of ‘March On’ shoes will consist of a rubber sole, and a cotton or canvas "upper". The prints will be carefully assembled and collected and will be transferred onto the fabric by digital print, ensuring the images are “sharp and long lasting” and in line with the goals of the march. Shoe designs can even be customized with a customer’s own photos from the 2017 Women's March as prints on their pair of ‘March On’ sneakers.
“Currently we are sampling fabric for our sneakers, various qualities of cotton and canvas, to make sure they are easy to wear, comfortable and durable. The samples should be finalized in March, when production will start. Once [Kickstarter] funding is reached, every supporter will be contacted with a choice of at least the 3 designs shown and sizes to choose from,” says Wille.
Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. ‘Backers’ who support a project on Kickstarter get an inside look at the creative process, and help that project come to life. All ‘Backers’ of the ‘March On’ Kickstarter campaign who pledge £30 or more (about $37) will receive a pair of the slip-on sneakers.
The Kickstarter campaign is officially open until February 23, 2017. For more information about the Kickstarter campaign, visit: http://kck.st/2koxKtC
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