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There are many reasons people use professional voice overs in a business setting. One of the most familiar examples is when voice is used during commercials to describe a product or represent an individual who is not as shown in the video. Voice over is also integral to radio ads and audio content on the internet, such as podcasts. However, there are various other applications of voice overs that might not be so obvious. Even things that seem relatively simple, from corporate phone answering systems to online technical manuals, require extensive recordings and hours of labor to make them possible. One of the major decisions most companies face when recording voice overs is not based on content. The message is often defined by the voice of the brand and the media via which the material is being presented. A more important decision is whether to use male or female voice over talent to accomplish the necessary goals. This choice is tied to a large debate about which types of voices are best for which application. It's arguably more important to choose an experienced and versatile actor rather than focus on gender, but here are some of the ways in which female talent outshines comparable male talent, generally speaking. Friendliness Female voices are generally perceived to be friendlier and more approachable. Practiced female voice actors are generally able to provide a superior sense of calm and familiarity. This is perfect for advertising or marketing content that attempts to make an emotional connection with the listener. By putting potential customers or clients at ease, your business can establish trust and generate a stronger bond between itself and your customers. Soft Sell Female voice over talent is much better suited for a soft sell than male talent, in general. Because female voices are generally thought of as being friendlier, the positive and subtle messages characteristic of most soft sell techniques are more effective when delivered by women. This is even more true when it comes to products for services that intend to market to families and children, as female voices tend to be heard as more family friendly. Internet Internet content is most often consumed by people in extremely intimate settings. People check their mobile devices when they wake up in the morning and when they go to sleep at night. They also turn to phones and tablets during the times of the day when they need to get away from the pressures of the outside world for a few moments. These are the times that internet audio content is most effective. Because of the emotional availability and intimate nature of these situations, the friendliness of female voices is generally preferred for internet content, such as videos, advertisements and even podcasts. Whether your company has a friendly brand image or your next strategy requires soft sell tactics, female voice over talent is probably the way to go. The same is true if you are releasing content on the internet. Contact an individual actor if you have any specific questions or requirements.
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