If you have been toying with the idea of expanding your haulage business, then listen up! I am here to tell you about Blue Whale Logistics and how this one-man operation grew into a fully fledged nine-vehicle successful business by joining a freight exchange network. |
About Blue Whale Logistics
Established in 2007, Blue Whale Logistics was founded by director John Sutton. The company is based in Leicester and covers a wide range of operations, including the transportation of general freight on the local, national and European scale. John takes pride in his company’s high-quality services and its capacity to satisfy customers.
Two years after its creation, John decided that he wanted to further develop his business and increase freight exchange by expanding his fleet. The best way to achieve this goal was to become a member of Haulage Exchange, a leading freight platform.
Why the Company Became a Member of the Exchange
To ensure the continuation of the company’s steady annual growth, John knew he needed the support of the Exchange to secure more back loads. In short, if he could guarantee an increased number of transportation contracts, he could safely invest in a larger fleet – and that is exactly what he did! While the company began as a ‘one man and one van’ operation, consisting of a single Mercedes Sprinter, John later invested in an array of vehicles, from small vans to Moffett and crane offloads. He now has the capacity to carry freight of varying sizes and shapes. John has also employed three warehouse staff, five office workers, six drivers and fifteen general staff. Since becoming a member, Blue Whale Logistics has established itself as a dependable and highly effective haulage company.
Advantages of Joining the Platform
• Establish Working Relationships with Other Members
As you know, a company’s reputation depends on the quality of its relationships with other corporations. Thanks to the freight exchange platform, John’s company can communicate freely with members, agree on transportation contracts and establish long-standing relationships with other companies.
• Subcontract Work
Though the company is often too busy to take work from the Exchange, John is able to use the platform to subcontract work out to other members.
• Make an Informed Decision About Who You Work With
By getting to know other members of the freight exchange platform and building a level of trust necessary in good business, the company can sensibly choose the clients it works with. John says that without the network’s assistance, his business would not have survived two double dip recessions unscathed.
• Find and Secure Back Loads
The network also allows you to always use your fleet to its full capacity. You no longer need to hope that you won’t have to drive an empty van back after a delivery. By using vehicle tracking, the freight exchange platform lets you find and secure back loads in your area. No more empty runs!
I hope I’ve inspired you to join the Exchange. It could help you grow your business too!
Norman Dulwich is a Correspondent for Haulage Exchange, the leading online trade network for the road transport industry. Connecting logistics professionals across the UK and Europe through their online freight exchange, Haulage Exchange provides services for matching loads and with available drivers. Over 4,000 transport exchange businesses are networked together through their website, trading jobs and capacity in a safe 'wholesale' environment.
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