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Corporate branding and logo design by Innes Donaldson





Corporate branding and logo design by
Article Posted: 07/13/2018
Article Views: 57
Articles Written: 1483
Word Count: 412
Article Votes: 0
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Corporate branding and logo design


 
Law,Advice,Business,Consumer
A corporate logo is used by organizations to establish instant public identification. It is a very effective and powerful way to influence minds of your customers. Brand awareness or brand recognition is of great importance online. It helps your customer to remember you easily. An effective corporate logo can give strength to your brand.

Developing a brand's identity is the first building block; one can't establish a brand without laying the base of brand identity. It is the image and feeling your customers have in their mind when they see your brand. Not many owners realize the importance of corporate logo in developing brand identity. A well-designed logo tells the customer that you're good at what you do. Your corporate logo is something your customer will remember even if it won't remember your company's name.

The process of building an effective brand starts with logo. A corporate logo creates an overall brand identity. Following things are to be considered when creating a corporate logo:

Competition:

Analyze different competitors' logos to understand the market trend, it will give you the insight and idea about what guidelines you should follow and in those boundaries how you will make yourself unique from them.

Position:

How you want your consumer to perceive about you. Do you want yourself to be perceived as a economical brand or do you want yourself perceived as a premium brand it depends upon you how you portray it through your logo and other marketing tactics.

Business name:

Some companies use their names in their logos. If your company is new then having the company name would be the best choice.

Usage:

Think about on which places your logo will be used like: newspaper, office building, business cards, trucks etc; it will help you in making up your mind to choose the colors and images according to that.

Future:

Trendy and Fashionable logo design may look good today but can quickly become obsolete and outdated. Building an ever green corporate logo is the key to success. A logo which even after passing of several years looks still fresh, shows the stability of the business which is the mark of success just like big brands.

Creating a corporate logo shouldn't be taken lightly. Logos are important aspect of a company's marketing. A logo becomes the single most visual expression of the company. For this reason, a well-made logo is a critical part of any business's overall marketing strategy.

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