A Data Manager will usually be an experienced data professional with a more strategic view of how data can be leveraged as a business asset for commercial use. They will understand a number of different roles, without necessarily being a master of any, in order to direct the team and promote a data culture both inside and outside of the organisation. |
A role like this is incredibly important as Data Science projects are only useful if they have a practical or commercial purpose that provides a real-world benefit. For example, what if somebody in a Marketing team asked the Data Scientist to spend time building an algorithm that predicts which country the next customer will come from. It might be a nice fun little tool but serves no practical purpose to the business. A Data Manager will ensure that time is used effectively, and any projects are aligned to business revenue or customer experience.
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