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Search Engine Optimisation (SEO) and link building can be overwhelming, especially if you are just starting out with a new website. If you want to acquire more valuable links (and you should), this will take quite a bit of effort. You can, however, start things off the easy way – many companies offer affordable SEO packages aiming to help you get to grips with the world of online marketing. Invest in one of these and you’ll be an expert in no time. Here are a few top tips to keep in mind while you’re getting started: Check Out Your Competitors It is always useful to see what the competition is doing. You won’t want to copy all of the links they have of course, but once in a while there might be an opportunity to reach a relevant site that you hadn’t previously thought about. Content Matters Read around and see what content relevant to your business is out there. You need to make sure the content you write is better or different. Interesting information is what counts and this is what will draw other sites to yours. Use HARO (Help a Reporter Out) This is a fabulous free tool. It is a platform for journalists who are looking for references and sources for the articles they are writing. If you think you can provide something relevant then get in touch with them – this could generate some lovely easy links. Set up Google & Talkwalker Alerts for Your Brand When sites are mentioned for the first time you will get an email alert. If there is no link to your site, then you can request that one is added. Relevant resources may also be mentioned, so you might want to reach out and get a link for your site this way. Use Different Types of Content Make your site even more inviting by using other media, such as video. This is only going to make you stand out even more. Break up Content into Manageable Chunks Shorter bursts of text are much easier to digest that endless paragraphs. It is the same with videos. Think about releasing a video in short chunks. This will keep the viewer engaged and looking for more. This really is just the start of what you can do to get your website working for your business. There are some excellent SEO packages out there and it is recommended that, if you are serious about getting your site noticed, you invest in one. It is wise to remember that building links takes time. Don’t take shortcuts, make your profile robust and grab every opportunity. When you start from the beginning you can get it right from the off, which is why SEO packages are a solid investment for new website creators. Author Plate Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. The agency provides SEO packages for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.
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