Ensuring that your business is visible online has become an essential aspect of running a successful business, and yet businesses all too often struggle to optimise their website for search engines. Given the costs that can be associated with SEO work – whether this is in house or outsourced to an agency – you want to be sure that your business is taking the right approach. |
Here are some key tips for getting your business to benefit from affordable SEO.
Curating the perfect landing pages for your website – to really capture the essence of your business – is an excellent investment. Once the web page copy is written it will be easy to update any minor details that may change over time. If you’re outsourcing that work, you should only need to buy it once, making it very affordable SEO good practice.
Investing in a content-led strategy for your website is similarly essential when it comes to SEO. By filling your web pages with a stream of useful, evergreen content (content that stays relevant forever) you’ll be bringing potential customers to your blog posts when they’re in need of answers.
After establishing an interesting and well-researched blog on your website, you’ll be able to invite experts in your field to contribute a guest post. This is great for several reasons: not only does it add more content to your site, but that content is likely to be shared by the guest contributor onto their own platform, increasing your organic marketing reach.
In a similar vein, writing guest blogs for other businesses will ultimately gain your site valuable backlinks (links from the other blog back to your own site when they credit you), which are crucial to improving your business’s ranking in the search engine results pages.
One of the most cost-effective and affordable SEO strategies involves enriching that content with carefully selected keywords.
A plethora of keyword research tools exist to help you determine what your industry’s customers are inputting into search engines. Once you have identified these keywords, you’ll be able to target high-value, low-competition keywords in the content and meta data you produce, thereby improving your ranking in the search engine results pages.
Enriching inbound content with keywords is only half of the picture. To really get the most out of your keywords, you should be building them naturally into your web pages’ meta information. This meta data tells the search engine bots exactly how your site should be listed in the results pages, and can be added very simply at a low cost.
In addition to backlinks, meta data and keywords, search engine algorithms value user engagement. Make sure to include a call to action in the content you’re producing for your site. A question to your readers and a request for them to leave their opinions in your blog’s comments section will go a long way to generating some free content and boosting your rankings. It’s a very easy and affordable SEO tactic.
As an added bonus, you’ll be more likely to hear honest feedback and opinions from your clientele – which you can then use to create more, targeted content that responds to their needs.
If you follow all these tips, your business will be well on its way to receiving a healthy ROI from the money they invest in SEO.
Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. The agency provides affordable SEO for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.
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