I'm going to be honest with you. My parents never taught me the importance of flossing. So growing up I thought just brushing my teeth twice a day and not stuffing my face with candy were good enough to keep my teeth healthy. |
I thought I had nothing to worry about until what happened months ago.
It was June of 2019, I was at my dentist's office getting my regular cleaning. After the hygienist finished cleaning my teeth, I thought that was the end of my visit. Suddenly, another worker came into the room and she started talking to the hygienist.
The conversation was abnormally long. They were pointing at my x-rays. They had a concerning look on their faces.
I lied back down on the chair, staring at the ceiling. Feeling anxious. My mind was running a million miles an hour.
"What are they talking about?"
"Is there something wrong with my teeth?"
"Can I give you my money and just go home?"
After what felt like an eternity, they stopped talking and the lady came up to me. She told me I had small cavities forming on my molar teeth. As soon as I heard that, my heart dropped.
I always had a fear of losing my teeth and thought it was starting to come true. So when they recommended that I get my teeth filled, I immediately said yes. I didn't want to lose my teeth, plus they gave me a generous discount so how can I not say yes?
They also told me I should get into the habit of flossing. So long story short, I immediately went to Rite Aid after my visit, bought two bags of dental floss, and started flossing that night. And I haven't missed a day since.
The big thing I want you to takeaway from this email is: Fear Sells.
I was sold on the fact that I needed to get a filling, with the help of the dentists amplifying my fear. I was also sold on the idea of flossing daily. Seeing my fear starting to become a reality pushed me to start a healthy habit.
Painting a picture of your customer's greatest fear is a great tactic to use to sell your products. You see this tactic used all the time in the insurance and health industry.
Use it well, and ethically, of course.
For more entertaining tips like these, go to the link below.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. I have a website called EllisenWang.com. When you go there, you can optin for daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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