One day I logged into my LinkedIn account and I got a connection request from a random person. His name was Will. He seemed like a good guy and then I saw his title.... |
"Partner at New York Life Insurance Company."
At that moment, I knew exactly why he wanted to connect with me. So I decided to play along and have a little fun.
He started our conversation off with this:
"Ellisen, I’m looking to build my network, and came across your profile. I’m a Partner at NY Life and I have opportunities available with a fast track to Management. We have a few common connections, and I thought that there could be an opportunity to work together at some point."
As soon as I read "opportunities available with a fast track to management," a big red flag went up. He was trying to recruit me into his little organization. Little did he know that I used to work in the insurance industry, so I'm fully aware of how the business works.
So I responded with this:
Good to meet you, Will! Happy to discuss how we can work together.
1. If you’re selling insurance to me, I’m already covered.
2. If you’re asking me to join New York Life, I’m not interested.
Any other topic, I’m down to discuss.
Talk to you soon.
And I never heard from him again. I'm willing to bet my life savings that if I hadn't mentioned anything after 'however,' he would've tried to recruit me. But because I was extremely direct with him, I saved myself time and energy from building a relationship that wasn't even going to work out in the first place.
That's why, honesty is TRULY the best policy.
When it comes to marketing (and even dating), it acts as the ultimate filtration system. Attracting all the wonderful customers/dates while repelling the unwanted ones. It's also a great psychological sales tactic. For example:
When you're selling a product, talk about the negatives before going into the positives. Your audience will see you as a trustworthy person because you're showing them that you have nothing to hide. No intention to deceive customers.
So do yourself a favor, save your time, energy, and headaches from crappy customers by being brutally honest.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. I have a website called EllisenWang.com. When you go there, you can optin for daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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