Going back to my 2016 internship at the startup nonprofit. |
One of the things I learned from working with the Executive Director was the importance of attention to detail. Whenever he interviewed candidates, he would always tell them (and I'm paraphrasing),
"...If you have these tiny mistakes on your resume, your prospective employer will think you don't pay enough attention to detail and you're not right for the job. And then what happens? Your resume's in the garbage."
Unfortunately, that's human reality. We meet someone, form a first impression within the first seven seconds, and then judge them based on that short interaction. Sounds ridiculous right?
But people still rely on it as a way to quickly decide if they should continue spending time with someone or not, even if their first impression is completely wrong. And you bet people do that with your emails.
You can send out the greatest email content of all time, but if your emails look ugly, like a big, fat block of text, you can kiss your readers' attention goodbye and consider your email unread (Or probably in the trash).
The point is, the way your email looks is just as important as your content.
So do your readers a favor, and give them a pleasant, eye strain-less reading experience.
Keep your paragraphs short, it makes your email look less intimidating to read.
Use bullet points to make your ideas easily digestible.
Keep the scholarly vocabulary to a minimum so your readers don't have to read your emails with a dictionary next to them.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can optin for daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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