During the pre-coronavirus age, I went to a seminar and one of the speakers was a financial educator. |
He was all right. A lot of stuff he talked about were concepts I already learned back in my high school financial literacy class, but repeat lessons never hurt.
There were also some things he talked about that I never knew like how to lower the amount of taxes you pay as a business owner.
But the thing that perked up my ears was the tactic he used to sell his programs.
Let me explain.
One of the topics he was taught us [the audience] was the importance of building credit. He then offered a book that teaches you how to build up credit. He only had five copies of the book for $20 each. Without hesitation, people pulled out $20 from their wallets and bought it. All the copies were sold in under a minute. But that wasn't the ultimate tactic I wanted to share.
At the end of his talk, he pitched a 12 week financial literacy class for $30, which was shockingly low.
But then he said,
"If you're interested in signing up, speak to me or my two associates. After tonight, you won't be able to contact us."
I'm not sure if he was serious when he said that, but that was, in my opinion, the best scarcity tactic I've ever seen.
He gave his audience ONLY ONE CHANCE to take advantage of his program. This forces the audience to make a decision right then and there. If procrastinators took too long to decide, they would lose out forever.
So if you need to add an urgency factor to your offers, creating scarcity is a great way to do so. But make sure you actually follow through with it.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can optin for daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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