Back in summer of 2019, I attended a live event called the Art of Success Summit. |
I spent three whole days learning personal development from one of the best mindset coaches, David Neagle, and met many successful business owners.
One of them I met was a mindset coach herself. I don’t keep in touch with her as often, but I still have her as a friend on Facebook.
One day, I decided to check up on her to see how she was doing, especially during a time like this. Being the mentally strong woman that she is, she’s doing pretty well. Her business is still going strong, which was great to see. Then I clicked on her website link to see what’s new.
The page loaded and it redirected me to a 404 error page.
“That can’t be right,” I thought.
I spent a few more minutes looking around until I was convinced that her website doesn’t exist anymore.
Does she have something in place to collect email addresses? I hope so.
I see her posting on Facebook everyday.
And she books her discovery calls solely through her Facebook business page. I clicked on her ‘Book Now’ button and saw the email address text box.
Oh thank goodness.
For a few minutes there, I thought she was running her entire business on Facebook, which is something nobody in the business world should be doing.
Just like any other big businesses that exist, they’re only interested in making themselves more money. No matter what new features they release that can be helpful for their users, at the end of the day they’re looking out for their own self-interest.
That’s why you can, and should, never solely rely on other platforms to grow your business because one day, they can decide to pull something funny from their sleeve and ruin your business in an instant.
That’s why having your own email list is so important.
When these platforms decide to cripple your business by reducing your organic reach, or even go as far as banning you from using their platforms, you still have your email list to fall back on and continue running your business as usual.
So if you’re just getting started with building your email marketing system, my book, "How to Become an Email Titan," can guide you. From picking your email marketing software to creating your lead magnet, building your email list, and writing valuable, fun-to-read emails.
If you’re interested in learning, you can sign up for my email list and be notified of the release date.
Just use the link in the author bio.
About the author:
Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can opt in for daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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